Facebook Messenger Marketing: The Secret Tool for Customer Interaction

In today's dynamic world of digital marketing, any business requires a strong tool to maximize engagement by which brands can build relationships with audiences that can go beyond mere transactions. By engaging in fruitful conversations, sharing updates, and creating group chats for loyal customers one can create an impactful platform that can help businesses connect with their audience. However, these days, marketing online is tough as the competition is fierce, and sometimes. Just imagine how people used to engage customers back in those days when there was barely any smart phone. If you prefer communication that is convenient, instantaneous, and always at your fingertips, it is essential to adopt a powerful tool that can make your communication easy and faster.  In certain situations when your business is facing tremendous competition and it feels like you have to fight tooth and nail for every new customer, you might get frustrated and look for a new communication channel that isn't already saturated with marketers. Facebook Messenger stands out as an outstanding versatile platform that can not only encourage users to engage further with your brand but also skyrocket your business thereby enhancing your brand loyalty. Here is why Facebook messenger marketing is the ultimate secret tool for impactful customer interaction.

What is Facebook Messenger Marketing?

Facebook Messenger marketing is a dynamic and powerful chat application for business that can broaden your reach towards your potential customers effectively.  It is one of the most impactful social media marketing services that is promoting millions of businesses connect with its potential customers directly by spending a considerable amount of their online time. Messenger has effectively enabled businesses engage new customers and builds lasting loyalty through conversational, authentic communication. It has been estimated that 64 % of people across generations prefer messaging over calls or emails when talking to businesses. Furthermore 66% online audiences say that they are more likely to do business with or purchase from a company that they can contact via messaging.

Best Practices One Should Adopt Before Using Facebook Messenger Marketing

If you are looking for a more private way to communicate directly with people who are interested in your business, such as to generate leads, complete transactions, it is crucial to use a potential messenger application that supports all the parameters. Here are best practices to get more messages for your business:

• Use tools in Page Inbox so that you can manage and respond to messages and comments across your Facebook Pag business account, and track important business events with automated tools and third-party integrations.
• Interact through messages and comments across Facebook with management platforms such as Business Inbox in Messenger and Meta Business Suite.
• Use the Get Messages action button by adding an action button to your Page
• Add a Messenger plugin to your website to let customers contact your business, Page.
• Set up the Facebook chat plugin so that the customers chat with you while remaining on their website such as WordPress, ManyChat and ChatFuel.

Start Your Business by Connecting with Your Clients Online

If you are looking for the right approach to find business online here is how to create an online business presence and connect with your customers through Facebook marketing.

• The very first step to start your online business through messenger marketing is being discovered online. When you establish your online presence on Facebook platform, people can find information about your products and services, important events and how to contact you.
• The second thing you need is a name for your Page or account. Most people use their business name which makes it easy for people to recognize the business or find it in a search.
• Include a name and describe your business on your Facebook accounts.
• Add an image or photo to help people recognize your business.
• Add an action button to encourage people to engage with your Page or pro

With a Facebook business account, you can access insights that help you understand who is engaging with your business on Facebook. You'll also have access to the professional dashboard, where you can track your performance and access and discover professional tools.

Create a Content Plan for Your Clients

If you are looking for the ultimate strategy to consistently engage your audience, creating an authentic and captivating content is crucial. Before planning your content, you need to keep in your mind that the content you are going to post on social media marketing should engage, educate and excite your audience. Firstly, it is advisable to select what types of posts you want to create based on the themes to engage and educate your audiences. Then you can draft a caption for each post such as simply by telling a story keeping in mind that it has to be brief and informative. And finally, don't forget to add images, videos or a mix of both to your post.

The 3Es of a Content Plan

When it comes to craft the most compelling content for your business growth through Facebook marketing, nothing can beat these highly effective 3Es strategies.

1. Educate - These includes crafting of various educational contents that is focused on taking audiences behind the scenes by explaining the benefits of your products.
   Example - "Healthy food can lead to a healthy body and healthy mind. All our ingredients are 100% organic and preservative free, using pure vegetables and herbs. Learn how to become physically fit and healthy by eating organic food"
2. Engage - These usually includes contents that share stories of your business's foundation using photos or videos
   Example - "Enjoy the beauty of a garden, even in a small indoor space. Take a tour of our selection of carefully grown indoor plants, nurtured by age-old organic Indian gardening techniques'
3. Excite - These are the promotional contents including your upcoming products or services
   Example - "This festive season, get 50% off on top fashion brands! Order the latest fashion and be the trendsetter this festive season!'

Run Ad Campaigns on Facebook and Drive Sales Rapidly

Get started with

Choosing your ad objective.

Objectives help to define your goals for campaigns and ads. By determining and selecting the right ad objective it will be easier for you to ideate its most probable outcome readily. However, it could be sales on your website, downloads of your app or increased brand awareness.

By Understanding your audience.

Ads are most effective when they motivate a huge mass by addressing their pain point or giving solution to the problems by targeting their emotions. Do consider the details of your audience, like interests, behaviors and demographics while creating the ads.  It is also important to determine which audience type is best for your campaign.

3.Define your target audience

By keeping an eye on the audience meter, you will be able to determine whether your audience is too specific, too broad or just right. Select out the common characteristics that your current customers have, such as demographics, location and interests. Then, broaden or narrow that audience based on your population size.

How to place your Facebook ads targeting potential customers

By using the power of Facebook messenger marketing app, you can now run campaigns using Facebook targeting capabilities, ad formats and management tools. By doing so you can ensure the ads will reach people on a growing network of high-quality mobile apps, especially in gaming apps where players are deeply engaged. According to current messenger survey it has been reported that over 1 billion people see an Audience Network ad every month.

Furthermore, this effective strategy of Facebook targeting can help you connect with people on Facebook platforms can help you reach more people on thousands of mobile apps. Whether you're aiming for ad installs or conversions, Audience Network can improve results for your direct response campaigns and help you reach your audience through native, interstitial, banner and rewarded video.

Reach Out to More Customers by Using Messenger Ads

One of the easiest ways to take advantage of Messenger's global reach is to run ads on Messenger. Messenger ads work just like ads across other Facebook platforms where you can use the same creative for Messenger that you're already using for Facebook. As your audience see these ads in their Messenger app, they will tap on the ad, then they'll sent to a detailed view within Messenger with a call-to-action that will take them to the destination you chose during ads creation.

Here is how you can create an ad in Messenger inbox:

• Go to Ad creation.
• Select your objective by clicking Continue.
• Depending on your objective, you need to select a conversion location:
• Then a conversation will open when people click on your call to action in the detailed view.
• Now by selecting the targeted website, a Messenger browser will open up to your website when people click on your call to action in the detailed view.
• Your business's app will open when people click on your call to action in the detailed view.
• Select Advantage+ placements or Manual placements.
• If you choose to edit placements, you can include Messenger, as long as Facebook Feed is also selected.
• You can edit your Audience, Budget and Schedule and click Next.
• View ad specs for compatible formats.
• To finish editing your ad, click Confirm.

How to Measure Your Ads?

Unlock the total value of your effective marketing by this monitoring metrics that is an excellent tool for your business growth. By harnessing the true potential of this highly actionable feature you can:

• Find campaign metrics by finding out the campaign results
• Discover which metrics you need to track to evaluate your campaign performance
• Evaluate and take decisions to improve performance of your next ad.
• Run A/B testing to get better results

Dev Bhushan

Digital Marketing Specialist at SEMReseller

• Social Media

08 Oct 2024