In this ad, the main focus should be on selecting the right keywords. The ideal keyword will
target a large audience looking for similar services or products. Once the keywords are
selected, it is placed for bidding. The placement of ads is decided upon by the ads’ bidding and
quality score. Google determines the quality score of the ads. The higher the score, the better
is the placement of the selected keyword.
Ads using a text or graphical representation to promote businesses on different social media
platforms are known as display ads. This type of PPC marketing aims to attract new consumers,
create awareness about a brand or business, and retarget existing consumers.
Social media platforms like Facebook, LinkedIn, Twitter, Instagram, to name a few, are widely
used social networking sites used by people of all ages. The social media ads appear on
widely used platforms targeting specific consumers based on factors like preferences,
Businesses already using PPC advertising can easily add this remarketing ad feature to their
campaign simply by acquiring the Google tracking pixel tool. This tool enables the website to
understand the consumer’s search and later on show ads based on their previous
Google shopping ads
The display of advertisements with product details, pictures of the product, and prices without
opening the website page on top of the search engine results is another popular way of PPC
advertising. One needs to sign up with the Google merchant center, upload the products, create a
campaign, and set the budget.
Local services ads
This type of paid PPC ad helps the consumers look for a product or service in a particular
These types of ads are paid per lead instead of per click. These types of Google services
are generally opted for by service providers like plumbers, locksmiths.
This type of ad appears similar to other normal mails. The only difference one can notice is that
an ad sign is shown above on the mail in the case of Gmail ads. For this ad, the client can make
a payment if the consumer opens the mail.