How to Leverage AI in Digital Marketing: Strategies for 2024

Are you aiming to level up your digital marketing activities to the new heights in accordance to the current industry demands? Whether you are running a small or a large enterprise, AI can be a game changer with its outstanding features that help you stand out from the crowd. According to a latest survey report by American Digital Corporation, leveraging the potential of AI has helped several marketers to personalize, optimize and automate many of their key marketing activities.

What is Artificial Intelligence?

In this ever evolving era of 2024, where competition is fierce and consumer expectations are higher than ever, incorporating AI into any sort of marketing platform not only helps entrepreneurs to analyze vast amounts of data but also optimize their marketing strategies through exceptional analytical capabilities. So, its nevertheless to say that integrating AI into your marketing strategy isn't just an option, it's a necessity! However it is important to understand how does AI work for digital marketing?

Well, AI in digital marketing uses artificial intelligence strategies such as data collection, natural language processing, machine learning, and data analysis to gain customer insights and automate marketing tasks and decisions. Artificial Intelligence (AI) is a revolutionizing strategy which is widely used in digital marketing landscape these days, offering unprecedented capabilities to analyze vast amounts of data by valuable tools for research, content development, data-driven decision-making, and creative design.

In this article we will explore on the latest tools and techniques of AI that can help you achieve success thereby elevating your digital marketing game effectively.

Harnessing the power of latest AI tools for Digital Marketing in 2024

As we move toward 2024, the businesses that harness the power of AI will not only stand out of the crowd but also drive innovation, efficiency, and growth. Here are the seven highly efficient tools that is able to deliver personalized experience in a variety of functions from content generation to automation to SEO and design.

Jasper -

This is one of the best content generation and optimization tool typically designed for augmenting content production. Jasper is an AI writing tool designed to aid your content creation for bloggers, marketers, and businesses, thereby helping you to scale up your marketing contents effectively.

It has several beneficial features such as:

• Jasper generates original, top-notch content suitable for blogs, marketing copy, and product descriptions
• It is a game-changing tool for writing high-quality, in-depth blog posts tailored to your brand and audience. All its contents are well researched and high quality that resonates best with the audience.
• With the right analytical approach, Jasper can help enhance your social media marketing strategy by generating useful content like product descriptions, social media posts, blog articles, and sales emails.

HubSpot's AI-Powered CRM -

A highly-rated market analysis tool that can predict future behaviors of consumers based on machine learning score, helping marketers tailor their strategies more effectively.

It has several benefits such as:

• You should use it for its clean user interface making if the most suitable tool for Customer relationship management.
• By harnessing the power of predictive analytics it can provide higher conversion rates and more accurate sales forecasting.
• By crafting personalized contents it can help you tailor your marketing strategies more effectively.
• It also an all-in-one tool for sales, marketing, operations, support, and business management teams that can help you evolving fast in this competitive era.

Midjourney -

It is a generative AI that can convert natural language prompts into images that enhance overall performance and customer engagement. By generating on-brand images from text prompts, it can help brand teams create more engaging and effective marketing materials.

Here are some of its benefits:

• Ensures a better digital platform by creating visually appealing graphics and videos
• Provides automated design suggestions and templates
• Level up social media post scheduling by more engaging and effective marketing materials, social media content, and product packaging.

Optimove -

Optimove is a Customer Relationship Marketing CRM Hub powered by a combination of advanced customer predictive technology for ad campaigns, customer modeling and customer interaction.

It has several benefits such as:

• Provides AI-driven audience segmentation for your customer relationship management.
• Helps you understand your customers' , their needs and wants
• Automate the delivery of emotionally intelligent interactions with customers across multiple channels.

Zapier -

Helps in automated workflows by connecting apps and services that your company uses. It can automate everything from campaign creation to reporting to personalizing your customer experience.

It has several benefits such as:

• With its efficiency you will spend less time checking for leads or looking up data.
• You can use it to automate and streamline your online workflows without coding.
• With Zapier you can automate tasks, streamline your data, and connect with all of your other software tools together.

Manychat -

Manychat aims to help companies drive more conversions and sales through automated responses and conversational messaging on platforms like Instagram, Facebook Messenger, and SMS.

It has several benefits such as:

• It can provide you with an interactive customer experience using NLP to respond to customers on social platforms including WhatsApp
• It can help you identify sales opportunities, capture contact information, and re-engage past leads.
• By creating AI Chatbots, Manychat helps companies to manage their customer interactions.
• It can take over your social media, SMS, websites, and advertising and manage them efficiently

Surfer SEO -

Surfer is a Content Intelligence Platform, that is used to research, audit, write, optimize and generate SEO optimized data in a simplified manner. It aims to make SEO a predictable and easy way of growing any business. This tool has got various functions, including search query analytics, reporting automation, AI-driven content optimization recommendations, and website performance analysis.

• It is a cloud-based on-page optimization tool that helps you analyzes and compares your pages against what currently ranks on the SERPs.
• Surfer SEO is extremely useful for getting new keyword ideas and writing content for your digital business.
• It improves your SEO campaign by growing your brand image, organic traffic, and revenue efficiently.

How does a marketer use AI in digital marketing?

Through the analysis of worldwide survey reports and latest marketing experts, it is quite evident that AI has been a game-changer in almost every corner of the digital marketing world. By harnessing the potential of AI, a marketer is able to fortify automating tasks which can help them increase their ROI, work more efficiently and reach out to more potential customers. It is also observed that, when marketers have used AI in their marketing strategy, it has significantly improved their overall customer engagement.

Here are some of the essential conditions for using AI in your marketing strategy.

Brainstorming Ideas

By leveraging the power of AI, you can not only enhance your creativity but also improve efficiency and strategic decision-making. A popular AI model such as ChatGPT can help you brainstorm article headlines and topics, or even come up with ideas for visualization. All you need to do is just type in a prompt like 'Give me seven ideas for fitness workouts.' and your work will be done.

Customer data analysis

By analyzing potential consumer data from diverse sources (social media, market trends, consumer behavior, etc.) an AI is able to develop your customer profiles and optimize marketing campaigns effectively. A robust AI technology relies on high-quality data to develop your customer profiles and optimize marketing campaigns. That's why having an access to a well-equipped customer data platform is a must to do task in developing a successful marketing campaign. You just need an access to a well-equipped customer data platform to get the best form of artificial intelligence.

Content creation

Using AI to create a high quality and engaging content is probably one of the most popular applications of AI in marketing domain. New AI tools like ChatGPT and HubSpot can perform complex tasks like providing content recommendations, suggesting headlines, writing your outlines, or even generating entire articles based on your topics and keywords effectively. By leveraging the benefit of AI in content creation you can incorporate valuable insights, and strategies to level up your content marketing performance like never before.

Customer Service and Support

AI plays a pivotal role when it comes to customers. It can improve customer experience by personalizing content and messaging, anticipating customer needs, streamlining purchasing, and directing queries or concerns to the right department or agent. Whenever people want to get instant answers to simple queries or interact with a brand, a chatbot can be the ultimate destination for them.

SEO

Artificial intelligence plays a potential role in the area of search engine optimization (SEO). AI for SEO refers to the science of using artificial intelligence tools to boost a website's search engine results page ranking. However, search engines such as Google have been using crafted algorithms that crawl and index web pages to rank them. According to the latest report from Smartbug, AI is becoming more and more popular by making your work easier by helping you automate data analysis, pinpoint user behavior trends, and optimization of your contents effectively.

Some important tips on how to use AI judiciously for effective digital marketing in 2024

Though using AI for marketing strategy is exciting, but make sure you're confidently managing your expectations and know what suits you well.

As new applications for AI are being discovered almost every day, so don't feel pressured to try everything.

Don't use AI without a roadmap as it's not doing anything on its own rather, it needs clear goals and guidance.

Always remember that machine learning is just a handy tool for your reference, don't be dependent on it, your authentic insights and creativities are far more desirable.

Dev Bhushan

Digital Marketing Specialist at SEMReseller

• Social Media

05 Sep 2024