Source - Adworld
Do you need help growing your Instagram followers in 2023? Whether you are a founder, entrepreneur, or aspiring freelancer looking to build your brand on Instagram, this guide is for you.
Let's look at some statistics: According to EZ rankings, 'There are around 100 million images and 4.2 billion content that people often get liked.
Most businesses are active on Instagram to build an audience, network with others, and drive content marketing strategy.
The main challenge businesses face is getting engagement, which is why they are looking for hacks to grow their followers.
Growing followers on Instagram is easier than you think. You need solid strategies that can let you do so.
Do you want to grow your account and get leads in the long run? Then start creating content around your niche or whichever industry you are in. Create content that serves your audience, inspires them, and provides value to their feeds.
It depends on one thing that can do wonders for you. That's the value. Value could be anything - advice for your followers, sharing some of the solid strategies that performed well for you, and tips that can make your audience's life easygoing.
Remember! Your Instagram page is not about you; it's about the people you are creating content for.
Do you want your audience to guess who you are, what you do, and how you can help them? Therefore, this is the right time for you to optimize your Instagram bio, add your email address, or something that others can reach out to you.
Have a strong profile picture and set up your bio. When people land on your page, they need to know what you are offering and what is in it for them.
Instagram stories are a powerful yet cost-effective way of growing your followers organically. Brands can share behind-the-scenes or lucrative offers for 24 hours.
You can leverage Instagram story features in various ways - Ask a question from your audience, do Q&A, conduct a poll and learn to know about them.
Let's take an example of the brand 'Casper publishers,' which publishes quirky IG stories to advertise their mattresses, go behind the scenes, launch a new product, or plan to host an event
Make your Instagram account look appealing by creating your bio super clear and exciting. Make your profile public, and choose a decent profile picture or company logo that attracts your followers.
When starting out in the beginning, you need to perform competitive analysis.
Do the competitive analysis to find out what your competitors post, how often they post, what content formats they are using, when they are posting, and how their content is performing.
Competitor analysis will help you to identify content gaps and create a strategy that works out for you.
If you depend on one format of content, like carousels, single image posts, and static images, then it will not give you results. Your followers want to see the real you, and they want to be entertained as well. They wanted to interact with you.
Start posting reels out there and create videos that can hook your followers. Keep your reels unique and make your content relatable. Your videos should be of higher quality. Your aim is to create a mix of educational and entertainment content.
Engaging with your audience is often considered the most underrated tip. You must engage with your audience to expect your growth to happen.
Take 20 minutes a day and respond to comments on your content, connect with new people and keep an eye on DMs.
When you engage with your audience, then your audience is likely to connect with you. Eventually, you build trust, which is the biggest asset for any business.
Posting content for ghosting will only give you a few likes and comments. Growing organically is not a piece of cake.
As a business owner, you need to post consistently. When you post consistently on Instagram, the algorithm boosts your profile and content.
Do you want to raise your brand awareness and grow your followers? Then create User-generated content. User-generated content is a way of showing social proof.
People trust people, not businesses. This is a good strategy for winning the trust of customers.
For example - Birdy grey uses User-generated content where they encourage their audience to use their branded hashtags when the audience share pictures that feature their clothes.
Creating shareable content is a great place to start when it comes to reaching new audiences.
Create inspirational content where you can inspire your audience by sharing inspirational quotes, sharing memes that make them feel laugh and using a combination of text and imagery to get traction on your content.
Your posts can gain exposure to a broader audience and help you become discoverable. This is the power of hashtags. Hashtags are a super effective way to reach your potential customers.
Make sure to research what hashtags are going well in your niche, are these hashtags relevant for your posts. Using a mix of big and niche-related hashtags in your caption is always recommended because hashtags are searchable on Instagram.
Whenever any user searches for a specific hashtag, say #marketing, and if you have used #marketing in your content, your post will appear in their feed.
Many businesses think it's easy to crack an Instagram algorithm, but it's not like that. The rule here is simple - you need to put your efforts consistently. It does not matter if you are starting out or stuck in the middle.
If you do the hacks mentioned above, we can guarantee that you can grow your account in less than 30 days.
So, think less and follow more.