It has been with all of us after any Google core updates it majorly affects the ranking of our website either positively or negatively.
Here in this blog, we will share some bits of advice on core updates by Google as we all know that Google does updates to its core search engine ranking algorithm every few months or so, as the last one is recent May update.
Although, Google has always advised doing nothing to fix your site if you see a decline in your rankings after a Google update. Although now Google has advised some overall advice that you should focus on your content.
Nothing to fix
Google restated that there is nothing to fix on your site after core updates, “We know those with sites having a drop in their site rankings must be trying to fix the wrong things, and we want to ensure they don’t try to fix the things. Furthermore, there might be nothing to fix at all.”
So, what has changed? The questions then are what has changed? What should I do to make my site rank higher in Google after a core update? Google said what is changed is how its systems assess content overall. Google has tried to make us understand this through an example of top movie ratings.
One best example of how a core update operates is like you made a list of the top 100 movies in 2017. A few years later 2020, you refresh the list. It’s going to naturally change. Some new and amazing movies that never existed before will now be on this list. You might also reevaluate some films and find out they deserved a higher rank on the list than they had before. The list will change, and films previously higher on the list than they had before. The list will change completely, and films formerly higher on the list that move down aren’t bad. But now there are more deserving films which rank higher than them.
What can I do?
Google’s advice is like its Panda algorithm. “We suggest all people having a website to ensuring you’re offering the best content only that you can and that’s only what our algorithms seek to reward.”
The company offered the following list of symptoms to consider when evaluating your content:
• Does the content include unique information, reporting, research or analysis?
• Does the content provide a considerable, complete or comprehensive explanation of the topic?
• Does the content provide insightful analysis or noteworthy information that is beyond obvious?
• If the content draws on different sources, does it simply copying or rewriting those resources and rather provide substantial added value and originality?
• Does the page title provide a descriptive, helpful summary of the content?
• Does the headline and/or page title avoid being overstating or surprising?
• Is this kind of page you’d like to bookmark, share with a friend or suggest?
• Would you like to see this content in or referenced by a printed magazine, encyclopedia or book?
• Does the content is that information which allows you to trust it, such as clear sourcing and proof of the expertise involved, author’s bio, or a site’s about page.
• If you researched the website providing the content, would you come away with an impression that it is more trustworthy and recognized as an authority on its topic?
• Is this content written by an expert or enthusiast who knows the topic?
• Is the content free from easily verified accurate errors?
• Would you trust this content for issues relating to your money or your life?
Presentation and production questions
• Is the content free from spelling or any related issues?
• Was the content produced well, or it looks sloppy or quickly produced?
• Is the content mass-produced or outsourced to many creators, or spread across a large network of sites so that individual pages or sites don’t get as much attention or care?
• Does the content have a big number of ads that may distract you from the main content?
• Is content optimized for mobile devices?
Does the content provide significant value when compared to other webpages in Google?
Does the content seem to be serving the genuine interests of visitors or does it seem to exist solely by someone trying to guess what might rank well in search engines?
Quality rater guidelines and EAT
Like many Professional SEO experts have said over the past couple of years, you should read the search quality raters guidelines, which has moved locations and focus on the EAT sections. EAT stand for expertise, Authoritativeness and Trustworthiness. Google said, “reading the guidelines may help you assess how your content is doing from E-A-T perspective and improvements to consider,” Google said.
Not a confirmation of an update
This post is not about new updates. Google last confirmed that June core update but since them, rumours of other updates have not been confirmed by Google. Google confirmed, “Broad core updates tend to happen every few months.” “We are constantly making updates to our search algorithms, including smaller core updates.” So, Google may have several updates to previous core updates. We don’t announce all of these because they are generally not widely noticeable.
Why we care
Now we have something we can point to from Google about how to move forward after the site was impacted in a negative way of Google’s core update.