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+91-74286 23211 sales@semreseller.com live:semreseller Mon-Fri 9:30 - 6:30 As soon as a Google user clicks to your website a clock starts to tick. If your site is slow or the text keeps moving while the user is reading or the button response at the other end is slow, then the user leaves your site. A single, irritated pressing of the "back" button means you lose traffic, interaction, and possibly even sales.
This is the whole principle of Core Web Vitals (CWV). For a long time, what your page said (its content) determined Google search ranking mostly. After that, it was just as much about how the page was perceived by the user. The Core Web Vitals are the means by which Google measures that perception, and they have made the user experience an official, non-negotiable factor in determining the ranking of your website that they use to rank it.
Let's find out how.
For quite some time, the unspoken SEO guideline was straightforward: excellent content prevails over everything. If your website had the greatest, most applicable answer, it would get a good ranking. Content quality is still the most important factor. Google understood that sending a customer to a slow, buggy, or annoying page, even if the content is ideal, is a bad experience.
The advent of Core Web Vitals as an essential component of the Page Experience ranking signal was Google's pledge to make user satisfaction the topmost consideration.
Core Web Vitals consist in measuring the three important events that happen during the first few moments of a page loading. They place a strong emphasis on the user's actual experience as they are measured on real devices, be those phones or computers, not machines in a lab.
Picture you are flipping through a book. The LCP period is the time taken for the most significant and attractive picture or catchphrase of the page to finally show up. Hence, this is the instance when the user realizes that the page is indeed loading.
The Impact: A slow LCP leads the users to lose their patience and leave the site. Google detects this "bouncing" and concludes that your page is not a good result.
Have you ever pressed a button on a webpage and there was a short delay before the action was executed? That delay is measured by INP. It monitors the time that elapses from your click (or tap) until the page shows a visual response.
The Impact: With a poor INP number, the website gives the impression of being broken, slow, or frustrating. If users can't quickly click on the navigation button or fill out the form, they will just quit.
This is the most irritating issue ever: you start reading a headline or about to click a link, and WHOOSH! An ad or image that is late to load shifts everything down and makes you click on the wrong thing. CLS quantifies the extent of all those unexpected shifts.
The Impact: Users' trust is damaged immediately when the CLS score is high. Besides, the site looks unprofessional, Errors occur, and users feel they have no control over the page.
So, how exactly are these metrics in the end affecting your place in Google's search results? One thing is clear, they can be both the decisive factor and the minimum condition at the same time.
Google has made it very clear that content and relevance will always be the leading factors determining the ranking. If your rival has a little worse Core Web Vitals but the content is ten times more relevant and canonical, still, they would be able to win you over in ranking.
Despite this, the web is full of sites with great, highly relevant content. Whenever two rival websites very comprehensively provide an answer to the user's question and have similar authority and quality, Core Web Vitals become the factor that decides.
Google does not merely perform a speed test on your page in a controlled environment; it gathers and analyzes real-life user data from Chrome users all over the world. This method is known as the Chrome User Experience Report (CrUX) or Field Data.
Google does not rank your website based on what you think the users will experience, but on what the real users are experiencing. If 75% of the users report a "Good" experience on that page across all three CWV metrics, the page gets a reward. This means that tuning your site up is not about tricking a measuring tool; it's about providing your audience with a good and real experience.
The whole Core Web Vitals system has its dimensions considerably tipped toward mobile performance. Google's mobile-first indexing policy means it essentially use the mobile version of your content to rank your page so poor CWV on the mobile is just like a direct hit to your SEO. Your website must be speedy, responsive, and stable on a mobile device no matter what your desktop score is.
Core Web Vitals are not a passing trend or a complicated technical problem that can be neglected. They are the definitive measures of a website's quality by Google that are here to stay. They strengthen the concept of a superb website being a union of high-quality content (what you say) and high-quality experience (how fast and stable you say it).
To be in the running with your website in the current competition, it is necessary to consistently check your LCP, INP, and CLS scores with the help of Google Search Console and PageSpeed Insights tools.
Digital Marketing Specialist at SEMReseller
As soon as a Google user clicks to your website a clock starts to tick. If your site is slow or the text keeps moving while the user is reading or the button response at the other end is slow, then the user leaves your site. A single, irritated pressing of the "back" button means you lose traffic, interaction, and possibly even sales.
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