If you are looking for the best ideas to rank your product page, you are in the right place. Most developers know that ranking product pages are more challenging than blog posts, but only a few like you want to know ideas to improve their search visibility. Only then will it be possible to sell your goods or services in the rapidly increasing eCommerce market. So who else is better to give the best ideas for ranking your product pages than John Mueller, the webmaster trends analyst at Google? Check out Mueller's thoughts on how Google Shopping Feed and internal linking make your product pages more visible with high ranking.

Blog post VS product page ranking

Many developers worldwide wonder why their blog post ranking is far better when compared to their product page ranking. It is significant because the eCommerce business crosses 4.2 trillion dollars, with over two billion people purchasing online last year. Hence there is severe competition for the product page to be at the top of SERP. Except for the top companies, the other product selling companies compete to be on the first page in the eCommerce business. But only a few succeed, and that too with continuous successful SEO practices, they could also remain there. It is why many developers can make their blog posts visible and not the product page.

Insights From Google's John Mueller - UpGrowth Blog

Image courtesy: blog.upgrowth.in

Mueller also agrees that there is intense competition, and it takes a long time to grow. Low rankings are only because the competition is high ranking. It is challenging to reproduce what the competitors do differently, giving them the advantage in the specific niche and some problem in the product page that keeps the ranking low. Hence, optimizing the pages for ranking is essential to find that problem or know what is missing. It may be better product descriptions or comparisons with others. 

Mueller's ideas on using Google Shop Feed for ranking product page

Magento Google Shopping Feed, Google Dynamic Remarketing Ads, Google  Shopping Actions, Google Merchant Center Integration - Product Feeds -  XTENTO

 Image courtesy: Google

Mueller acknowledges the fact that ranking a product page is indeed always a challenging task for any developer. Also, he says that there is no simple trick that could make it happen without promoting the product pages; it is tough to achieve the top rankings. Mueller suggests using Google Shopping Feed for getting the content shown on the organic results. Since he is unsure of having all the merchant centers set up correctly in all countries, he wants to submit all the products on it for free to show them in the Shopping Search results. Google sometimes may mix it with regular search results to get the product page more visibility. 

Google Shopping is fast to see product photos, links, and stores and be comprehensive for customers to find unusual and standard products.

It is also powerful in applying Google's search technology for helping customers to identify and research products from many online stores across the web to show where to buy them directly. In addition, Google Shopping provides a new product discovery experience to facilitate users to connect with sellers to get information on the latest discounts and offers and buy at current prices. This is why Mueller wants the developers to use Google Shopping feed for the product page to top in the SERP rankings.

Mueller's idea of optimizing internal links to rank the product pages

Case study: The tale of two internal link tweaks

 Image courtesy: searchengineland.com

Mueller is highly excited about optimizing internal links from blog posts to product pages because it is easy to rank them. He wants the developers to make sure they have a set-up for explicit internal linking from blog pages to the actual products. But Mueller discourages the practice of linking too many products to one blog post. He says that it will make all those products to be both high and little relevant. And hence he wants only to link a few products that are popular and earn more. Also, he wants to prioritize the products for internal linking to give preference to those that make most of the money and are easiest to sell. Hence, promoting those products with good internal linking will help the product page rank on top of the SERP rankings. 

Google repeatedly confirms that by increasing the number of links to a page, its ranking will increase. As many thinks, internal linking is not complex but simple for optimizing the product page. It connects one page of the site to a different page, with the domains of the source and the target being the same. Internal solid linking helps visitors navigate the website efficiently, defines its hierarchy and architecture, and distributes ranking power and page authority. Using deep and relevant links naturally with anchor text in a lot of content will optimize the product page to make it visible with top ranking on SERP. 

Mueller's ideas for improving rankings for already optimized pages

So far, you have read Mueller's ideas for optimizing the product pages with Google Shopping and internal links. For someone wanting to improve their rankings even after optimizing the product page, Mueller has some ideas. Even after not linking all the products and prioritizing only the most popular to promote and still the product page has not gone up in ranking, Mueller says that the developers are doing things right. Since there are various aspects involved, Mueller says they have covered most of it and wants them to continue in the same direction. Also, he wants internal links to the products from the blog posts and the site itself. And for individual pages to rank better, his idea for sites with fewer products to funnel a little better links all of them to the home page.

Mueller concludes that even doing the above right things with the severe competition will take time to rank the product pages.

Dev Bhushan

Dev Bhushan

Digital Marketing Specialist at SEMReseller

  • SEO
20 Aug 2021

FOLLOW US ON

Latest Blogs

  • Law firm SEO

    Online Marketing Trends That Will Dominate in 2025

    Current market changes in digital marketing continue to revolutionize business-consumer practices through emerging technological developments and new market trends. Online marketing will experience rapid evolution through the coming years of 2025, enabling brands to construct different communication channels to attract and convert customers. Digital marketing depends on artificial intelligence, automation, and data-driven approaches to function as its basic framework.

  • Law firm SEO

    Answer Engine Optimisation: The Next Big Thing in SEO

    Today, search engines are changing fast. That is why people no longer want to scroll through endlessly. They want quick, clear answers. Whether it is Google-featured snippets or chat GPT, users expect instant information. In this blog, you will learn exactly what AEO is, why it matters, and how to use it. We will cover strategies, smart tools, and real tips to help you.

  • Law firm SEO

    Best Data-Driven Social Media Trends & Practices

    Social media development speeds up rapidly because it influences business-audience communications and content intake patterns among individuals. New industry patterns in 2025 will transform how people connect with their audiences through content while advancing marketing performance. Organizations wanting to stay competitive in today's market must lead data transformation trends. This article examines dataset-based social media implementations that have proven most successful for 2025.

  • Law firm SEO

    The Complete PPC Strategy Checklist – Optimize Your Ads

    PPC is the best way of advertising where you can reach out to customers. It also allows companies to showcase their products or services to the right audiences. In fact, to get the best results, you can regularly optimize, check, and improve them. And if you do not pay attention to this, you may end up wasting money on the wrong ads.

  • Law firm SEO

    Top 20 Best SEO Tools to Boost Your Site Rankings & Performance

    Desire to obtain the front-page position in Google search results? Then, you must implement Search Engine Optimization. SEO (Search Engine Optimization) provides the solution for website ranking through search engines. Building your website strongly demands particular tools for website optimisation.

  • Law firm SEO

    Linkedin for Small Businesses: Budget –friendly Marketing Strategies

    In today's competitive landscape, a strong marketing presence has become one of the most crucial factors for small businesses to thrive. If you are looking for a robust approach to attract new customers, generate valuable leads and build brand authority within a certain budget that is pocket friendly, you should get connected with robust marketing strategies that can help your small business reach new heights.

  • Law firm SEO

    TikTok for E-Commerce: Driving Sales with Shoppable Videos

    Are you looking for the most sought after platform that emphasizes on quick, punchy content, perfectly aligning with today's fast-paced digital landscape? If you own an E-Commerce platform, it is highly recommended to go for short form videos with highly informative and entertaining contents that grab your audience's attention in the first place.

  • Law firm SEO

    How to Start a YouTube Channel for Your Brand: A step-by-step Guide

    In the ever-evolving social media arena, staying ahead of the crowd of fierce competition is a great deal! If you are looking for potential platforms for your businesses to connect with a wider audience, and drive significant sales, YouTube channel can be a real game changer! YouTube is known to be one of the most popular social media platforms for building brand awareness offering unparalleled opportunities to reach a global audience.

  • Law firm SEO

    DuckDuckGo SEO: What is and How to Optimize Your Website with it?

    Are you aiming to reach a larger audience and generate high-quality traffic to your website by maintaining online privacy standard? It's needless to say that with the advancement of technology and digital revolution many people these days have started to optimize their website for better search results leading to dozens of irrelevant ads following after every search query.

  • Law firm SEO

    Amazon Business vs. Seller Account: Which One Do You Need?

    Over the past few years, Amazon has rapidly grown to become one of the biggest online marketplaces in the world. It sells almost everything, starting from a nail to a PC, and millions of people use it to buy and sell products every day.

Did You Find This Information Useful?

Your email address will not be published.
Required fields are marked *