The Ultimate Web Content Writing Checklist for SEO

If you search for the best tips to write quality and user-friendly content, your search ends here. Indeed, you are not writing any content for time passes or fun as it should have a reason and purpose. Since content continues to be the king in this digital business world, writing needs many skills. It can only make all happy, including the search engines, to rank it high to find it first on the SERP.

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Image credit: Searchengineland.com

Writing user-friendly and quality content is not enough and needs a proper SEO to engage the readers with the correct information. Also, it will help to get the top rankings and conversions for improving the sales of the product or services. Hence, apart from each piece of published content that makes you proud, it should also be shared by brands, visitors, and influencers in the niche. So it would help if you made your content exceed the visitors' expectations with simple structure, exciting information, and adding value to the topic.

Check out the tips for writing user-friendly and quality content and the complete checklist for SEO to make you proud and reach near and far for developing the businesses.

Tips to write user-friendly and quality content

Write a title that clarifies visitors' expect from the content as it is critical for ranking and is the link that they are the search results
Use high-volume keywords at the start of the title for making it more competitive but do not stuff excess keywords
Check for current ranking keywords from Google to use it as the page title for top ranking in the SERP
Craft the web content like an exciting story with proper organization of the structure and subtitles as per the liking of the target audience
Write the headings H1 to H4 for the visitor to know all the relevant information on the topic in an orderly fashion
Write brief paragraphs with bullets and avoid run-on sentences if the user wants it and most of them want it short and crisp
Add internal links as it helps the visitor to navigate for a longer time throughout the site and back to Google within the content
Link to other content that is aligning with the topic to add authority on the topic and make the visitor tan of the brand for repeated visits and conversions
Adding relevant visuals adds value to the content in a big way, and there is no particular number of images, and use as many as the content requires
Make the image size to fit the content in the best way possible as there are no specific sizes for it but make sure not to distort the image quality on both mobile and desktop
Optimize the images using ALT tag for easy understanding of it even for those who cannot see it
Avoid providing the same information about a topic similar to others but add unique and fresh content that differs from others to excite the readers to know more about it
Make sure for addressing all about that topic that the readers want to know by searching it online to answer all their queries about what, when, who, why, and how on it
Write the questions as main and subheadings or as FAQs to cover all the angles on the topic
Define the target audience even before writing the content and also the format and distribution channels for promoting it
Do enough in-depth research on the topic to offer the reader precise information extensively to not leave the site for more to others
Write the content to satisfy all the visitors' expectations as each brand have different personas
Tell the visitors what to do after reading the content with the right call to action to avoid them going back to search for more in the Google

Checklist for writing user-friendly and quality content

Is the title attractive enough for visitors to click on it?
Is the content delivering what the topic specifies?
Does the content cover all the relevant details of the topic?
How is the content unique from the many others?
Do the subheadings support the content properly?
Is all information accurate?
Can anyone find faults with the content?
Will this content excite the readers to share it with others?
Is the content satisfying all the personal of the brand?
Is the format best serving both topic and persona with image, graphics, blog, etc.?
Do the sentences and paragraphs suit the readers' choices?
Are there enough internal and external links?
Are the images relevant with keywords in the file names?
Is the content looking perfect on all devices?
Is the call to action on what the visitor should do next defined clearly?

Checklists to write SEO web content

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Image credit: SEOblog.com

The above tips and checklist will help you to write quality and user-friendly content. But without SEO, it will not have your desired results. Hence the list will help you write it with proper SEO practices.

Was there enough research to define the primary and secondary keywords, as it is one of the best ways to outsmart the competitors?
Is the primary keyword included within the first hundred words to help rankings and the readers know about the content?
Are the primary and secondary keywords added in the title or subheadings without over-optimization?
Are the anchor texts added naturally within the post for the reader to navigate within the site thoroughly?
Are there any duplicate page titles and keyword overlaps between pages or posts or in page titles?
Is the meta description written with as few words as possible and luring the user enough to click?
Is the short and sweet URL optimized to match the title and include the primary keyword?

The above tips and checklist will surely help you to write significant content with SEO.

Dev Bhushan

Digital Marketing Specialist at SEMReseller

09 Sep 2021

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