Your online reputation determines how others think about your business when they search for it online. Having a good online reputation is necessary as the top 5 listings in search engines receive about two-thirds of all clicks. Online reputation management agency is not about only managing content in search engines, though. It is also about managing all the negative reviews and encouraging your happy and satisfied clients to add more positive feedback for you and your business.
In a survey, it has been also found that almost 85% of consumers trust online reviews as much as personal recommendations. At least, 49% of consumers need at least a four-star rating before they choose to use a business. Here is how to use these digital marketing channels to start building and managing healthy online reputation management for business.
Decide How You Perceive Your Online Reputation
With ORM services, the first step is to determine what you desire your online reputation to be. Do you want to adopt the position as the market leader or be known for your immediate responsive nature to your customers and excellent customer service?
Check Your Current Online Reputation
You can start by finding out what your current reputation is. You can take help from your friends, family, clients, business partners, and others and ask them what comes to their mind when they hear your business’s name. What do people already think about you? Does your digital presence match?
Maintain Your Social Footprint
Facebook and Twitter are the two most popular social media platforms that people actively use. But they are not the only ones. Make regular research on these platforms or your brand name to get an idea of what people are saying about your business. Doing this allows you to respond to problems of your clients as well as you can also gain insights into consumer sentiment about your brand. Remember to check all the social media sites not only those where you have a presence.
Give Prompt Responses to People
If you have a social media presence, it is expected from you to actively respond to all their queries. Even, if it is not possible to solve immediately, at least acknowledge them. Moreover, if you are posting something like picture, content or video, engage with people who post comments regularly. Doing this allows you to create a long-lasting relationship with your audience.
Ask For Reviews
Online reviews are the best powerful tool to attract customers who are already in the buying cycle. If you are making your customers happy and satisfied with your products and services, ask them to post reviews about their good experiences with you.
Along with the above-mentioned strategies, there are also other ways like encouraging brand advocacy, being transparent with customers and more. To manage your online reputation requires a major investment of time and dedication. If you do not have time to manage it yourself, hire a company offering online reputation management services is a good investment. Doing this not only manages your online reputation but also keep your reputation from being damaged.