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If your website is not getting as many as visitors you would like or you just want to make sure that you’re getting the most bang for your buck, it makes sense to know a little about web design. Having a well-designed website is crucial for your business, and some poor choices could negatively impact performance and results. A website should look nice and offer a great UI experience, but certain technical things are also necessary for the search engines to show you some love.
Whether you’re redesigning a new website or starting from scratch, you always need to keep function at priority in place of beauty. Here are ten of the most common web design mistakes that can hurt your SEO. Put these things at the top to avoid.
Your website might look wonderful, with a stylish design, attractive colours, and user-friendly fonts. Unfortunately, the search engines won’t give it the time of the day if it doesn’t include the right elements in the code.
One essential SEO element is having H1 tags which tell the search engines what a page is about. The inclusion of these factors will improve your chances of ranking higher. Ideally, the H1 tags will include descriptive keywords and phrases which are searched often and will help drive the right traffic to your page.
Does your website have several images and videos? Having high-resolution images on the website might look interesting, but there is a downside. These files are generally bigger and might slow down your website’s speed.
As a workaround, you can make these images smaller in size without affecting the quality with some popular tools such as ImageRecycle
, Optimizilla and more.
Google has now said that page load speed is a big factor in your website ranking. Ignoring this may cause a big detriment. The quantity and size of your media files impact your page load speed. Some other factors are the plugins you use, the user’s internet connection, speed and the web host.
Having a fast speed page loading is important to your website. You should keep your server response time around 200ms.
In the year 2018, over half 52.2 % of all global online traffic was generated through mobile devices. Every website should be mobile-friendly, and those who are not will suffer obviously.
As of 2015, Google began penalizing sites that were not mobile-friendly with less online visibility. It is simple enough to choose a responsive website design
that will adjust itself according to the device being used to view the website.
Infinite scroll allows the user to continue scrolling down as more data and pages continue to load. It may be a popular feature on the website, but it is not SEO-friendly.
By default, search engines crawl links only. So, they will not know that your page, which is set to show five of the most recent posts, will show the user 50 if they scroll down. You can make your infinite scroll website more SEO friendly by following some instructions on the Google webmaster blog.
Popups are not only irritating for website visitors, but search engines are also now cracking down on these unpleasant ads. If your website has a popup appear before the user can get a look at the content, you might find that your search engine rankings may suffer.
Search engines most easily crawl text over images, videos, or any other medium. While you can increase your engagement by sharing things such as podcasts or infographics, the search engines need more data to know what to do with these things.
When you upload an image, you can fil the alternative text and description fields with some data, such as web design tutorial. It is also helpful to give some descriptive names to your images, so instead of using “IMG009.jpg”, you can name the image “web_tutorial.jpg.”
Content is one of the top factors that search engines consider determining your ranking. Your content should not be only high quality, but also original. Failing to understand this concept can fall in terms of ranking.
Websites that try to get ranking with too little content or plagiarized content cannot rank well. As per Hubspot
, the fewer the content a website has, the lesser the organic traffic it will attract.
Falling to lock down your website with SSL certificate could result in a rank drop. Having an SSL certificate not only protect the right things to do, but it has also become good business.
Whether you are trying to figure out why your site is not getting results, embarking on a redesign, or working on a new website, always keep this common design mistakes in the mind. After all, what is the purpose of keeping a good website, if no potential can find it or understand it?
UI UX Design Specialist at SEMReselller
In today's competitive landscape, a strong marketing presence has become one of the most crucial factors for small businesses to thrive. If you are looking for a robust approach to attract new customers, generate valuable leads and build brand authority within a certain budget that is pocket friendly, you should get connected with robust marketing strategies that can help your small business reach new heights.
Are you looking for the most sought after platform that emphasizes on quick, punchy content, perfectly aligning with today's fast-paced digital landscape? If you own an E-Commerce platform, it is highly recommended to go for short form videos with highly informative and entertaining contents that grab your audience's attention in the first place.
In the ever-evolving social media arena, staying ahead of the crowd of fierce competition is a great deal! If you are looking for potential platforms for your businesses to connect with a wider audience, and drive significant sales, YouTube channel can be a real game changer! YouTube is known to be one of the most popular social media platforms for building brand awareness offering unparalleled opportunities to reach a global audience.
Are you aiming to reach a larger audience and generate high-quality traffic to your website by maintaining online privacy standard? It's needless to say that with the advancement of technology and digital revolution many people these days have started to optimize their website for better search results leading to dozens of irrelevant ads following after every search query.
Over the past few years, Amazon has rapidly grown to become one of the biggest online marketplaces in the world. It sells almost everything, starting from a nail to a PC, and millions of people use it to buy and sell products every day.
Whitepages is a commonly known as an online directory that collects your personal information, such as name, address, contact number, and other public record. This is a robust platform which offers several benefits such as providing a fair interface for reconnecting with people thereby maintaining privacy concerns for individuals who prefer to keep their information private.
As we all are very much aware of the fact that in today's fast paced and digitally advanced era, finding a location is no more challenging. Thanks to the advanced mapping technology and robust navigation system of Google Maps.
In today's advanced digital age, there will be hardly someone who is away from the macrocosm of social media networking. From a techie to an old retired person, almost everyone uses social media for various purposes...
If you have newly started a robust business that has got franchise or outlets at multiple locations, it could be difficult for you to manage, connect and engage diverse audiences in online search landscape.
In today's digitally dominated era where users expect instant response and productivity, page speed is not just a formality but a necessity for effective SEO. Are you looking forward to enhance your user experience, improve engagement metrics, and boost your search engine rankings? If yes, then you are on the right page.
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