TikTok for E-Commerce: Driving Sales with Shoppable Videos

Are you looking for the most sought after platform that emphasizes on quick, punchy content, perfectly aligning with today's fast-paced digital landscape? If you own an E-Commerce platform, it is highly recommended to go for short form videos with highly informative and entertaining contents that grab your audience's attention in the first place. Well, when it is about making short entertaining videos, it's nevertheless to say that TikTok for E-Commerce is dominating the social media platforms since last few years! According to digital experts, there has been a rapid growth in the consumption of short form video content and TikTok has become one of the most popular social media platforms out there. By integrating endless fun and informative videos TikTok has made its users share and uploads short videos quickly and easily. Moreover, the app's algorithm ensures that users are constantly presented with content that that are entertaining and engaging thereby making TikTok a highly addictive platform for a huge mass. Whether you're looking to sale your products in a fun way or master shoppable video strategies, TikTok can be the best platform to expand your reach.

In this blog article, we will explore the remarkable features and benefits of TikTok and how it can drive robust sales for your E-Commerce business.

Understanding the importance of Short Form videos for E-Commerce business

Before we dive into the various aspects of Short-form videos and their kinds let us understand why they are so relevant today? Study has confirmed that the average attention span for an internet user has dropped from 12 seconds 2000 to just 8 seconds in 2016. In the same time frame, video consumption on the web and mobile devices has grown by 10x! It is very clear how video content has become an important part of lives. Therefore if you are aiming to increase your page view and grab more attention toward your products, creating short form videos are the key for today's marketers that have technically boosted the number of views up to 2 million and above. By leveraging the strategy of short form videos, 93% marketers have confirmed that it is the best tool to drive sales these days.

So what is a Short form video?

Short-form videos are the types of content that run for a few seconds to less than a minute. This is one of the most effective methods of using videos for selling, entertaining and promotion purposes. These videos are ideally designed to quickly engage and entertain viewers, making them popular on social media platforms and video-sharing apps. However, this particular aspect has made short videos very popular as well since there's little room for filler material where viewers will quickly lose interest. Moreover this type of video can be as short as two minutes or less, but there isn't a universal number to the length as it might also depend on the platform.

These days, several marketers are recommending creating more and more short video content using video editor tool for any brand. According to last year's study about short form video content statistics, it has been revealed that 90% of marketers have started utilizing short form videos to increase their engagement rate by at least 45% within 90 days. So let's dive in to know more about this trending video strategy.

Potential features of TikTok videos

Future Trend: According to a recent survey report by digital experts on short form videos, 85% of marketers believe short-form videos are the most effective format for video content. This statistic will increase every day and going to be the future trend.

Easy To Distribute Information: In this highly fierce competitive age where the distribution of the right information is a challenging task, 57% of Gen Z has agreed to short videos to learn about products and services.

Short Form Videos Have the Watch Time: With its unique feature of creating short and crisp videos, TikTok are the most watched videos out of hundreds of video platforms, TikTok remains the king of all in the United States with an average of 45.8 hours monthly watch time.

First Choices for effective Marketing Strategy: 66% of marketers or companies choose to use influencer marketing on TikTok, as they prefer short form video content.

Recording and Uploading: This is one of the most basic features of TikTok. This includes directly recording the video from the TikTok Application and uploading it to the platform. Along with that, it also consists of uploading the already recorded video.

Video Editing: By offering video edits on the platform itself, you need not to skip to another video app. These features include cropping and flipping the video. Another remarkable feature is to change the playback speed of the video.

Filter and Effects One of the most alluring features of TikTok that makes it most popular video app around the world is because of its effects and filter features. TikTok provides several filters and effects for users to play with. Along with the beauty filters, TikTok also has funny filters that help the creators to make their videos stand out.

Voiceover: Voiceover is a very innovative and useful feature of TikTok that lets its users record the narration for their videos on the application. By utilizing this feature several creative users can add narration to their videos anytime they want. This is widely used in music industry, school and film industry these days.

Live Streams: Another cool feature of TikTok is its Livestream. This is where the creators and users can interact with each other in real-time. Users can also send gifts in terms of money to their favorite during their livestream.

Stitch: With the help of this feature, users can stitch their videos to another user's TikTok video. This means that a user can utilize other creators' TikTok videos as a part of their own.

Duet: This feature allows the users to create a TikTok video together. Two videos can be played at the same time on the same screen, this means that creators can perform together on the platform on the same track

The Benefits of Using TikTok Videos for eCommerce Business

By strategical implementation of short form videos into your TikTok content, you can not only connect with your audience in a more personal and engaging way but ultimately drive robust sales and business growth. Although dominating the social media platform with your engaging TikTok feeds requires a blend of creativity, strategic content planning, and understanding of how TikTok's unique algorithm and audience work.

1. Short-form videos are quicker to create

Longer videos not just demand longer time from the viewer; they also demand more time and resources to produce. On the other hand, Short-form videos are much lesser time to create, which means you can also cover a wider range of topics faster. And they consume less time from the viewer. While long content takes time to create as well as consume, short form video content like TikTok videos is easily accessible. TikTok took this concept to new heights with its 15 to 60-second videos, creating a playground for creativity.

2. Make your business soar in social media

The shorter length and easily digestible content make short-form videos an ideal fit for social media. However, audiences prefer short content with engaging videos which consume less time. TikTok effectively harness potential content and editing strategies to create highly engaging and eye catching contents that are ready to go viral. By quickly putting any of your product related Ecommerce's message across with bite-sized video content, you will thereby increase your social media engagement among massive user bases.

3. Short-form videos are high on trend

When a video is short and interesting, viewers are more likely to share it, increasing its reach thereby exposing the brand to new audiences. Not only are these easy to consume due to their ideal length, but Short-form videos are also addictive and sharable. You can make a great piece of content and get it in front of more eyes.

4. Increase Brand awareness

If you are struggling with the establishment of your Ecommerce store, by leveraging the power of short form videos of TikTok, you can make a vast difference. TikTok can create appealing content and use trending hashtags to increase your brand awareness and help your business in significant exposure to a wider audience.

5. Gaining positive recommendations from customers

If your product's video goes viral, it can drive significant attention, generating widespread brand awareness quickly. By sharing such positive reviews and feedback from real people who have experienced your product firsthand, you can readily improve your brand awareness and credibility. It is therefore recommended to share their thoughts, experiences, and emotions about how the product has improved their lives.

Boost Ecommerce Growth with Short-Form Video Clips

Using short-form video clips for your eCommerce business is a crucial step that harnesses several effective strategies to increase brand awareness, drive engagement and boost sales. With the successful engagement rate of businesses on platforms like Instagram Reels, TikTok, YouTube Shorts and even Facebook it became quite evident that how effective is it to showcase your products by using short form video clips and connect with your audience in a more dynamic and entertaining way. Here are some useful ways to leverage short-form videos for your e Commerce business growth:

1. Small informational clips

Bring in your own employees and industry experts to answer questions, explain key topics, or chat with customers. Real content will help viewers cut through the noise and understand what you're trying to say quickly. For an instance you can highlight your product's major features within a 15-30 second clips. Suppose if you sell cosmetic products try to show how the product is used by featuring its application, texture, and immediate effects in an appealing way.

2. Behind-the-Brand Videos

Consumers today want authenticity and transparency when it comes down to whom they buy or take services from. This gives you an opportunity to pull back the curtain and connect with your audience at a more personal level. Also if you want to give a personal touch to your customers with the short videos, it is recommended to showcase an insider look at how your products are made, packaged, or shipped. This can build trust and adds a personal touch.

3. Testimonials and reviews

Another great way of building brand credibility is by sharing customer's feedback and testimonials which serve as a catalyst to promote business's reputation to the next level. By encouraging your customer's to share positive reviews about your products can be an ideal way to stay ahead of the crowd in eCommerce domain. However long case study interviews can be difficult to manage therefore it is recommended to go for short-form videos of testimonials and reviews as they look more authentic.

4. Use short-form video clips as ads

In addition, all the above forms can also be used as ads. Short-form video ads are most often 5-16 seconds long. You use these ads to build brand awareness or to maintain and strengthen your position on the market. Use the Tease-Amplify-Echo method to encourage users to take action.

5. Showcase your product's feature

By showcasing your product's potential features you can offer your customers an insider look at how your products are made, packaged, or shipped. For example by harnessing the strategy of demonstration such as before-and-after transformation on using beauty, fitness, and home improvement products you can easily make your videos informative yet engaging thereby boosting its visibility.

Why is TikTok the Best Choice for E-Commerce Businesses?

By strategic implementation of call to action, video editing and algorithmic planning, integration of short-form video clips into your eCommerce marketing is one of the most effective way by which , you can connect with your audience in a more personal and engaging way, ultimately driving sales and business growth. Here are some of the effective strategies that have made TikTok the best choice for eCommerce business.

1. Engaging Content Format

By prioritizing infotainment content, TikTok is standing out of the crowd with more than 5 million users across the globe. TikTok creates short-form videos are approximately of 15- 60 seconds, with content that are addictive and highly consumable making them easy to consume and share. By offering a diverse range of content, from comedy sketches to educational videos TikTok has successfully entertained its users entertained with its quick, punchy content, perfectly aligning with today's fast-paced digital landscape. This is the reason why TikTok is becoming one of the most popular and widely used platforms for today's eCommerce businesses.

2. Robust Algorithmic Power

One of the most promising features of TikTok videos is its robust algorithmic strategy. It only offers what the users want to see and what they might want to see. TikTok's For You Page (FYP) algorithm is remarkably effective at surfacing content users are likely to enjoy, ensuring high engagement levels, and offering a personalized set of content to each of its users. For example, suppose you love to watch a lot of fitness-related content, so TikTok will naturally receive recommendations for such content. And moreover, such short video content would rarely come up on the feed of users who are interested in fitness-related content.

3. Everyone gets a chance to become famous

One of the most alluring features of TikTok is its unique ability to provide everyone enjoying digital fame equality. In other words, TikTok provides a fair chance and equal level for creators to become famous. As you make any informative or highly engaging content, you viral short video content can reach anywhere, regardless of follower count or previous popularity. Unlike the other platforms in the industry, TikTok has nothing to do with the number of followers on TikTok when it comes to getting the content viral. There have been cases where new TikTok accounts with little to no followers have received millions of views on their TikTok videos.

4. User Generated Content (UGC)

TikTok and UGC go hand in hand and therefore UGC is considered to be the backbone of TikTok's success. Due to its engaging and relatable nature, TikTok's short video content created by any user for his brands is a trend on TikTok. As per the studies, TikTok UGC, videos scored 22% higher than TikTok brand videos in their ability to encode emotion, fostering a vibrant and diverse community. Apart from that, TikTok UGC videos delivered encoding scores 4.7 times greater than Facebook ads and 10 times greater than Instagram.

5. Popularizing trends and community involvement

The social media landscape is always evolving. And so is its proximity to keep up with the trends. However, TikTok is a space where anyone can create their trend. This platform has popularized trend setting by encouraging experimentation and creativity, pushing users to think outside the box and produce unique, shareable content. As a result, TikTok's has become much more popular and has led to the emergence of a new wave of influencers. These creators have a significant impact and reach, driving trends and brand partnerships. Ultimately such collaboration with potential influencers on the ground of trendsetting and promotion can be an effective way for your eCommerce platform to engage and expand your reach to wider audiences.

6. Intuitive User Interface

One of the most attractive features of TikTok is its intuitive interface that ensures even novice users can navigate the app with ease. Its user-friendly design minimizes friction, allowing for a heavy content creation and consumption experience. This simple and effective interface combines with a robust and easy-to-use set of video editing tools that empowers new creators to unleash their creativity without having to worry about anything.

7. Monetization Opportunities

There is no doubt that everyone is here to harness full benefits by dominating TikTok forum. And why not? Almost all the creators on TikTok are entailed for these benefits. To acknowledge their efforts, TikTok has launched the TikTok Creator Funds to provide monetarily help to top-tier content creators on TikTok. However, if any creator is not eligible for the TikTok Creator Funds, they can still bag brand partnerships, and live gifts from their followers. TikTok being a classy platform provides avenues for creators to monetize their content, incentivizing continued engagement

Dominate Social Media with TikTok Shoppable Trends

While the popularity of TikTok is growing every day, more and more people are discovering the app's benefits daily to see what's going on around the world, what is trending, and what is hot in fashion.

With its brilliant algorithm and robust strategies TikTok stands out to be the most popular video-sharing app that is constantly creating ever-evolving trends. No matter how different your industry or niche is, if you have the TikTok app, you can always manage to reach the maximum users by leveraging its trendsetting feature. What you need to do to stay on top of viral trends with evergreen trends and adapt them to fit your brand are as follows:

A.) Educating Your Audience

One of the trends that always tops the list is to educate your audience. Let us begin by defining by meaning of educate. This means imparting knowledge to your audience about the products and services you offer. Tell them how it can change their lives and solve issues. This is a great way to establish you as an expert in the industry and capture the attention of your target audience. You can also create video tutorials for your viewers using video recording and editing platforms. Also consider building relationships with your audiences with these educational videos which leverage consistent featuring of your product in their posts.

B.) Provide Behind The Scenes

Who does not love watching behind the scenes of an established business? It's a matter of fact that your viewers always love to see the human side of your brands. Thus by showing how your products are made, packaged, or delivered, it can thereby humanize your brand and creates a deeper connection. Behind-the-scenes videos are important for people as they display the human part of the brand. Along with that, it also helps the viewers to understand the work involved in the company. Behind-the-scenes videos present your business in a more relaxed light in front of the viewers.

C.) Put Real People In the Center

TikTokers love to see the relatable and short form video content. Therefore, sometimes, it is better to ditch the regular sale pitch. And instead, reach out to the people who are involved in the product development. Telling the audience the authentic story of the journey and product with real people will bring the most out of TikTok. This means using the channel to create content that resonates with people's first theory. For example, if you are a small business owner, making the CEO the face of your TikTok is a great idea to showcase the company culture on the platform.

D.) Show Off Your Product

As a business owner, it is hard to get eyes on your products on TikTok. The more your product gets visibility the more it drives engagement. Well this trick is indeed a smart way to encourage engagement where your product needs to be display on TikTok platform. By crafting your TikTok videos in the most informative and entertaining way as possible you can readily upscale the pitch. Here are some of the examples for small business owners and Influencers to flaunt some products in their TikTok videos without making it boring.

• From fat to fit with our sweaty workout
• Get Ready with Fashion jewelry
• Love your lips with long-lasting formula
• Dancing our frustration out#fitnessandwellness
• Before and After #fitnesschallenge

E) Create Interactive videos

One of the most popular strategies to encourage valuable interaction on platforms like Instagram and TikTok is by creating interactive content. You can create polling questions by harnessing Straw polling or incorporate Q&A features in your videos to engage with your audience. You can also ask your users about their opinion about your products through these interactive sessions, and use their feedback to improve your offerings. Another promising strategy of encouraging meaningful interaction is by promoting contests or giveaways. Here your followers can participate by engaging with your video, tagging friends, or sharing their experiences with your brand.