Looking an expert team? 
+91-74286 23211
+91-74286 23211 
sales@semreseller.com 
live:semreseller 
Mon-Fri 9:30 - 6:30
+91-74286 23211 sales@semreseller.com live:semreseller Mon-Fri 9:30 - 6:30 If you want to understand user behavior with Google analytics for improving your business, look no further as you are in the right place. For the past 15 years, Google Analytics helps to track and report web traffic. Launched by Google in 2005, it is still the widely used web analytics service with an SDK to collect information from both Android and iOS apps. But it is also best for increasing conversions and ROIs of advertising campaigns by understanding the site user behavior.
Image credit: dribble.com
Check out nine tips to use Google Analytics for understanding user behavior for transforming marketing efforts to business goals.
Image credit: Support.bigcommerce.com
Google Analytics is a powerful web tool that does not need additional configuration to uncover user behavior stats. It includes how the users viewed the site, the interesting content, and which page they exited from it. These valuable user insights will help you understand what motivated your users to buy the products or services. It is one of the significant needs for today's digital market success, and you can grow your business with it to new heights. Hence, find the following nine tips for using Google Analytics reports and a few custom configurations to increase conversions and ROI.
The place to find: Behavior > Behavior Flow
The users' navigation through the site gets visualized in Behavior. It will help the users install SEO Pro Extension, journey to the home page and other pages after landing on the 'Thank You page. With such a flow, it is easy to get an idea of how to place the interlink pages and CTA. Furthermore, it will help the consecutive users to follow the same navigation route specifically created for them.
Additionally, it is easy to change the flow settings for traffic sources, landing pages, users, and events. Also, from the Behavior Flow report, it is easy to find a few that include
The place to find: Audience > User Explorer
The first tip of Behavior Flow will show the aggregate user journeys, but this user will also show the full story of every user's journey. Using no personal identification, the users get identified by a Client Id here.
It is easy to check every user's number of sessions, and digging deep into these sessions will help to view the pages they visited, goals or events triggered, and the traffic sources. With eCommerce tracking, it is even possible to see the Customer Lifetime Value. The information in the report is so much that it is essential only to check for the need and not get overwhelmed with all of it.
The place to find: Audience > Audiences to create Admin > Audience Definitions
This Google Analytics report helps to better understand specific audiences of people who visited the site or left it after adding the product to the cart but without buying it. It is easy to use the audience in Google Ads also by connecting to Google Analytics. After populating the audience, it is easy to view detailed stats like the used devices, browser, traffic sources, and demographics.
The place to find Behavior> Site Search
For eCommerce websites, Site Search analysis and strategies need to improve conversion rates. Site Search enables users to view what all the users search from the site to create the right content. But Site Search requires some configuration which will take less than a minute.
Place to find: Acquisition > All Traffic > Channels
Traffic Sources is a popular Google Analytics report, showing users sources to know where they come from to check organic traffic or traffic from social media or referrals. A pro tip is to confirm to set the right medium in campaigns tracked with UTM parameters to avoid attributing the traffic to others.
The place to find: In metrics of specific reports like Traffic Sources, Landing Pages & others
Average session duration shows the time of the last access session, which is easy to calculate by dividing the total session duration in seconds by the number of sessions.
Pages/Session shows the number of pages visited by the user in a single session.
Bounce rate is fundamental when only one hit occurs for a session
All the above metrics are best when used only in the proper context. Since it is easy to manipulate these metrics, it is important to use them only as additional KPIs and not as significant ones.
The place to find: Behavior > Site Content > Landing Pages/Exit Pages
These Google Analytics reports help analyze and understand if the user journeys were expected by knowing which page they landed and exited.
The official In-Page Google Analytics add-on will help add more insights into user behavior by clicking tracking and heat maps.
Apart from the rich features of the default Google Analytics, many things help track and understand the audience better.
Goals help measure when the users complete a specific action or reach a particular destination on the site.
Events like the number of clicks, filling forms, scroll depth, and others turn into goals.
Ecommerce tracking is vital for selling products on the sides for adding the transaction code to the Order Success page.
The above nine tips of using Google Analytics reports out of the box will surely help you understand the user behavior and use those valuable insights for your marketing campaigns for maximizing the ROI and making it successful.
Digital Marketing Specialist at SEMReseller
Over the past few years, Amazon has rapidly grown to become one of the biggest online marketplaces in the world. It sells almost everything, starting from a nail to a PC, and millions of people use it to buy and sell products every day.
Whitepages is a commonly known as an online directory that collects your personal information, such as name, address, contact number, and other public record. This is a robust platform which offers several benefits such as providing a fair interface for reconnecting with people thereby maintaining privacy concerns for individuals who prefer to keep their information private.
As we all are very much aware of the fact that in today's fast paced and digitally advanced era, finding a location is no more challenging. Thanks to the advanced mapping technology and robust navigation system of Google Maps.
In today's advanced digital age, there will be hardly someone who is away from the macrocosm of social media networking. From a techie to an old retired person, almost everyone uses social media for various purposes...
If you have newly started a robust business that has got franchise or outlets at multiple locations, it could be difficult for you to manage, connect and engage diverse audiences in online search landscape.
In today's digitally dominated era where users expect instant response and productivity, page speed is not just a formality but a necessity for effective SEO. Are you looking forward to enhance your user experience, improve engagement metrics, and boost your search engine rankings? If yes, then you are on the right page.
Have you ever been injured due to someone else's negligence? If yes then this blog is going to be an eye opener for you! There are some unfortunate cases where the victims get physically injured accidentally and struggle with the hefty amount of medical bills and prolonged treatment procedures even without insurance coverage. To resolve such tragic situations effectively ensuring a minimum compensation,
With the increasing complexity and multifaceted challenges due to the constant shifting of environment and ongoing pandemic situation, healthcare industry is always grappling with persistent pressures.
In today's digital era, businesses are constantly evolving with the advancement of digital technology and its diverse strategies. Study has confirmed that since past few years 90 percent of businesses has reported monumental success by implementing the potential strategies of digital marketing.
Whenever you are thrilled about any fact, you tend to share it with more people. It is always judicious to promote such facts by posting them within your social media platforms such as tweeter or Facebook so that you can increase its reach and help it find a bigger audience.
Your email address will not be published.
Required fields are marked *
+91-74286 23211