Building a website is a great way to reach your audience. Most people nowadays always look for businesses before they visit them. Getting yours to show up in their searches gives you a better chance to reach your entire customer base.
SEO is a fantastic technique that gives you the capacity to appear in as many applicable searches as possible but putting it to use over multiple localities that you serve can seem convoluted. However, it is not possible when you use or follow some of the best practices.
Targeting people in various cities is especially useful for businesses that do not have a physical address or who serve multiple cities without having any physical address.
The process of targeting all these cities can be time-consuming. Following are a few statistics on how people conduct their Google searches when deciding which business to visit.
Now, when you are interested, you may be wondering how to find potential people online for your business. Where can your business name pop up, so you know where to find the information. The three prime locations are:
Create Individual Location Pages
Individual location pages are specific pages on your main website that pertain a successful region or city. Using location-specific pages is the primary way to take advantage of the services you provide in other cities. You can optimize these pages with keywords so that when someone from any location types them in, or something similar, there are results that direct them to your website.
Avoid the Panda algorithm
Essential to this strategy is that each of these location pages that you build out from your main useful website must add useful content. They should give each visitor a unique value, never repeating what other pages say or looking practically empty.
Another point to remember is that Google is moving towards a mobile-centric algorithm since this is what search trends are favouring. While you are building out pages and links, prepare in advance for this selective algorithm by making it for mobile accessibility.
Use a strategic URL structure
If you have done much work on your website’s development, you will know that each page has a unique URL. Now, it’s up to you and your designer, what these URLs are.
Designing your URL structure can be straightforward. It is also easy to make it into a total mess. Follow this short guide on strategic URL structure to get the most out of them.
Use Google My Business for Physical Business Locations
Using Google My Business can help your local ratings dramatically. Anymore, most searches via a mobile phone which keeps track of your location or home area. The searches that Google provides you with typically relate to the current site or the specified area.
Optimize Meta Data for Discoverability on Google
The meta title and meta description for each of our pages are key players when it comes to ranking on Google. Well-defined, concise, and accurately worded titles help give Google an idea of what each page is all about.
To make a stellar meta-title and description, use keywords like those you considered for URL or text. Target the highest performing keywords to turn up in the right searches. One basic suggestion for these location-based landing pages is to make both the title and description include information about the product or service you provide, or the business name and of course the location.
Local Schema Optimization
Schema mark-up is a type of code that you can integrate into your website. The foundational purpose of it is to help search engines gain the most specific and relevant information from the page to provide the users.
Using schema mark-up can help the search engine to get a better grasp on location-based information and project it to the appropriate people who are looking for topics locally. This information can range from the addresses, phone number and even event date.
Linking to your landing page
Once everything is set up, it’s time to start interlinking. If it is entirely ready, you can still begin interlinking if you have the basic pages built out and your Google My Business profile completed for each one of your locations.
By interlinking pages from your site and extension that include applicable information, you build a stronger web of available information. It helps the website visitor get more out of their search and improves the contact between each page.
Whether you decide to stick with one landing page per location or take a deep dive into location-based mini-blogs, targeting multiple cities should be realized as an essential aspect of SEO strategy