Building a website is a great way to reach your audience. Most people nowadays always look for businesses before they visit them. Getting yours to show up in their searches gives you a better chance to reach your entire customer base.

SEO is a fantastic technique that gives you the capacity to appear in as many applicable searches as possible but putting it to use over multiple localities that you serve can seem convoluted. However, it is not possible when you use or follow some of the best practices.

Targeting people in various cities is especially useful for businesses that do not have a physical address or who serve multiple cities without having any physical address.

The process of targeting all these cities can be time-consuming. Following are a few statistics on how people conduct their Google searches when deciding which business to visit.

  • of all the searches on Google are for local locations
  • of those searching locally call or visit a business within 24 hours of the search
  • of local searches on a mobile device call or visit a local company withing 24 hours
  • of local searches result in a purchase

Now, when you are interested, you may be wondering how to find potential people online for your business. Where can your business name pop up, so you know where to find the information. The three prime locations are:

  • Google Map Results
  • Web search results within the 3 pack of local business listings which are pulled from Google maps results
  • Web page search results with organic keywords

Create Individual Location Pages

Individual location pages are specific pages on your main website that pertain a successful region or city. Using location-specific pages is the primary way to take advantage of the services you provide in other cities. You can optimize these pages with keywords so that when someone from any location types them in, or something similar, there are results that direct them to your website.

Avoid the Panda algorithm

Essential to this strategy is that each of these location pages that you build out from your main useful website must add useful content. They should give each visitor a unique value, never repeating what other pages say or looking practically empty.

Another point to remember is that Google is moving towards a mobile-centric algorithm since this is what search trends are favouring. While you are building out pages and links, prepare in advance for this selective algorithm by making it for mobile accessibility.

Use a strategic URL structure

If you have done much work on your website’s development, you will know that each page has a unique URL. Now, it’s up to you and your designer, what these URLs are.

Designing your URL structure can be straightforward. It is also easy to make it into a total mess. Follow this short guide on strategic URL structure to get the most out of them.

Use Google My Business for Physical Business Locations

Using Google My Business can help your local ratings dramatically. Anymore, most searches via a mobile phone which keeps track of your location or home area. The searches that Google provides you with typically relate to the current site or the specified area.

Optimize Meta Data for Discoverability on Google

The meta title and meta description for each of our pages are key players when it comes to ranking on Google. Well-defined, concise, and accurately worded titles help give Google an idea of what each page is all about.

To make a stellar meta-title and description, use keywords like those you considered for URL or text. Target the highest performing keywords to turn up in the right searches. One basic suggestion for these location-based landing pages is to make both the title and description include information about the product or service you provide, or the business name and of course the location.

Local Schema Optimization

Schema mark-up is a type of code that you can integrate into your website. The foundational purpose of it is to help search engines gain the most specific and relevant information from the page to provide the users.

Using schema mark-up can help the search engine to get a better grasp on location-based information and project it to the appropriate people who are looking for topics locally. This information can range from the addresses, phone number and even event date.

Linking to your landing page

Once everything is set up, it’s time to start interlinking. If it is entirely ready, you can still begin interlinking if you have the basic pages built out and your Google My Business  profile completed for each one of your locations.

By interlinking pages from your site and extension that include applicable information, you build a stronger web of available information. It helps the website visitor get more out of their search and improves the contact between each page.

Conclusion

Whether you decide to stick with one landing page per location or take a deep dive into location-based mini-blogs, targeting multiple cities should be realized as an essential aspect of SEO strategy

Dev Bhushan

Dev Bhushan

Digital Marketing Specialist at SEMReseller

  • SEO
20 Oct 2020

FOLLOW US ON

Latest Blogs

  • Law firm SEO

    Search Google or Type a URL: What Is It Exactly?

    When users start their web browser, they encounter the search bar TMPro field that displays "Search Google or type a URL." This browser command lets users use Google search services or manually specify website addresses.

  • Law firm SEO

    How to create a UGC contest for your brand?

    User-generated content offers a strong tool to draw viewer participation as well as enhance brand recognition and enhance brand loyalty. Customers will participate through contests that promote the creation and distribution of brand-related content. As a result, this makes the customers feel valued while also providing you with authentic marketing materials. Furthermore, correctly executing this significantly improves your brand's digital footprint. This blog will walk you through the process of developing a successful UGC contest that resonates with an international audience.

  • Law firm SEO

    How will AI change SEO in the next 5 years?

    If your business is heavily dependent on your website, you are likely wondering: Is AI going to take away my traffic? What about SEO?

  • Law firm SEO

    What is Semantic Search and How Do I Optimize for It?

    Have you once thought about how precisely Google could determine the information you were seeking even if your search was somewhat unclear or used non-standard words? It almost feels like the search engine is tapping into your thoughts!

  • Law firm SEO

    What is technical SEO and how do I audit my website?

    The secret of getting a good position on Google does not only involve great content. You may have the best post but if it is hosted on a slow-loading server, it will not get traffic from Google searches, nor will any user wait for it to load.

  • Law firm SEO

    The Ultimate Conversion Rate Optimization Checklist 2026:

    Business successes rely on conversions no matter what stage of operation your company currently has. Your upgrading techniques for conversions can boost your ability to capture target clients.

  • Law firm SEO

    Fix Crawling and Indexing Issues in Google Search Console

    Have you ever had the feeling that your website is the world's largest library hidden? Amazing content has been written, a stunning site has been designed, and you know very well that the information is needed by people. But when you do a Google search for it, it's not there. Annoying, isn't it?

  • Law firm SEO

    What is AI-powered SEO and How Does it Work?

    Everybody is familiar with the traditional game of SEO (Search Engine Optimization). First, you do keyword research, then write a post, create some backlinks, and finally pray that Google becomes aware of your existence. It seems like a drive with a map and hoping you wouldn't get missed at any point.

  • Law firm SEO

    How Does Core Web Vitals Impact Rankings?

    As soon as a Google user clicks to your website a clock starts to tick. If your site is slow or the text keeps moving while the user is reading or the button response at the other end is slow, then the user leaves your site. A single, irritated pressing of the "back" button means you lose traffic, interaction, and possibly even sales.

  • Law firm SEO

    How Do Search Engine Algorithms Work?

    When you type a question into Google and hit Enter, you're talking to one of the world's smartest computer programs. These computer programs are called search engine algorithms, and they are the secret formula for discovering the most suitable answer out of billions of web pages.

Did You Find This Information Useful?

Your email address will not be published.
Required fields are marked *