How to Optimize an eCommerce Website For Better Indexing?

According to Rohit Vedantwar, cofounder at supramid digital limited, website optimization is an important metric for indexing your content in search engines. It is essential for your business that your website should be crawled and indexed properly.

In this blog, we will dive deep into explaining the concept of what indexing is, the importance of indexing, and what strategy you can adopt to get your website indexed quickly.

What is indexing?

In simple words, an index of the content on the web is similar to an index of a book only because there are so many pages of content on the web. Before your content can get ranked, it has to be indexed by the search engine.

Indexing is the process where google stores online content in the database. Firstly search engines understand and analyze content before they serve it to readers. In Google, if you get a good index, you can show up your website on the first couple of pages and start getting traffic right away.

Why is indexing signal important?

According to the search engine journal, ''We can generate signals when google is processing your website and content on individual product pages to check whether it would be good content to rank on google or not.''

Regarding indexing your content on search engines like google, some quality thresholds need to be taken care of. Various things could make the mixture of quality thresholds -

• Source of content
• Content should be a part of EAT framework
• Authority and breadth of content

Strategies that you can adopt to get your pages indexed by google -

1. Create sitemap

Sitemaps are a really powerful way to get your website indexed.

Creating an XML sitemap and submitting in the google search console is the most important step for improving your indexing. But if you have an extensive directory website, maybe you have a couple of 100 categories and you want to be able to see in your index report, you can submit that portion of the sitemap and get those parts picked up.

You can even have an HTML sitemap linked to your website's footer. It will allow Google to crawl all the pages on that sitemap.

Consider using tools like screaming frogs to generate your sitemap if your website is huge.

2. Fresh content

This is another strategy where you will update your content regularly in the form of blogs, industry updates, or articles that can help you to improve your indexing. Google is happy to index those websites which are updated regularly.

3. Links

You already know that any page that links from one page to another inside of the internet will allow google to crawl a page, go to other pages and then google will pick up the other page and get that into the index. If you want your websites to get into the index, then make sure other sites link to you.

4. Robots blocking

Another strategy you can do is to check that your entire website or pages you want Google to rank for are not disallowed in the robots.txt file. If such an issue exists, you need to check Google search console reports for crawl errors.

5. Slow website

Consider optimizing your website if it has a slow loading time and takes more than 3-4 seconds to load. Google crawls and indexes slow websites ineffectively. If your website has a slow loading speed, you can use the Google Page speed Insights tool to get suggestions for improving your website's speed.

6. Unique meta tags

Google bots may skip your pages if you have duplicate meta tags on your website. You must ensure that each of your pages is distinct and has well-optimized meta tags.

7. Improve your product detail pages

A lot of times, companies don't invest in product pages. If you want your website pages to be indexed on google, then it's high time for you to improve your product detail pages. If your product detail pages lack quality content, this is a bad sign for your business.

8. Make your website mobile friendly.

Make your website optimized for mobile users. According to a smarts insights survey, '70-90% of consumers do their shopping through mobile phones'' Google indexes those websites which are mobile responsive and mobile friendly.

9. Orphan pages

If your important pages are not properly linked with hyperlinks, Google may have difficulty in discovering and indexing them. Ensure that your pages are well-connected and only a few clicks apart.

10. Technical issues related to the server

If your server downtime is high or very slow, google might not index your website. That's why you must choose a reliable server while hosting your website. You could even find errors related to the server in the google search console.

Wrapping up

The above strategies can help you optimize your eCommerce website for better indexing. You can adopt these strategies and test the waters to check out what's working for you and your website.

Figure out the best strategy for your business and improve your conversion rate by indexing your site.