If you are looking for speed report in Google Search Consoles, the chances are that you are no longer able to see them now.

Google has quietly swapped out the speed report in Google search console and has replaced it with the new Core Web Vitals report. So, if you are looking for it and not found, don’t be panic, it has changed just the name and using the new web vitals engine to power it.

So, now when you will log in to Google search console you will see a notification about this report:

Core Web Vitals

Replacing the speed report with the core web vitals shows how Google’s thinking has evolved regarding the user experience. It shows that there is more to keep users happy than making a website load faster.

Although, Google has not still announced what changes are made exactly in this report, yes, it shows a completely different look of metrics.

Google’s Core Web Vitals

Let us check out what are these core web vitals exactly?

It is a new set of metrics Google introduced earlier this month. Google defines as the subset of web vitals that apply to all web pages should be measured by all website owners, and will be surfaced across all Google tools. Each of the core web vitals represents a distinct facet of the user experience. The current set of core web vitals focuses on three main aspects which are loading, interactivity and visual ability.

web vitals

Largest Contentful Paint (LCP) is designed to measure loading performance. To render a good user experience, the LCP should occur within 2.5 seconds when the web page started loading.

First Input Delay is designed to measure interactivity and the FID should be less than 100 milliseconds.

Cumulative Layout Shift measures visual stability. To render a good user experience, pages should maintain a CLS of less than 0.1.

Why these metrics matter more than others?

Google justifies choosing these metrics as the Core web vitals because they capture important user-centric outcomes, are measurable and have supporting lab diagnostic metric equivalents.

Why do you need to care?

The report will help you to improve the overall performance of your website. Google will also add and modify these metrics and give you complete automated feedback on your website’s performance. Use these reports to make small but yet lager performance improvement of your website.

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