In an age where information is at our fingertips, businesses need to make a strong online presence to thrive. Google, being the dominant player in the search engine market, plays a pivotal role in shaping the online visibility of businesses. And that's the reason Google Local Guide was born. This blog post will make you aware of how Google Local Guide can significantly improve visibility for businesses, helping them to connect with their local communities and beyond.

What is Google local guide?

As the name signifies, Google Local Guide is a global community of explorers who write reviews, share photos, answer questions, add or edit places and verify information on Google Maps. So next question arises that what exactly Google local guide does? Well, in this blog post we are going to make you more familiar with them. Basically, Google local Guide contribute information about your business, such as photos and reviews, making your listing more informative and appealing to potential customer. So as a consumer, even you can leverage it to your advantage, and you'll likely see the positive impact on your business's online presence.

How Google Local Guide Improve Visibility

Why are Google local guide important?

Google Local Guide is a program that rewards individuals for contributing to Google Maps by adding reviews, photos, and other information about places. Some benefits of being a Local Guide include:

  • Earning points for contributions which can be used to unlock perks and gain access to exclusive events
  • Being able to add and edit information about places on Google Maps
  • Gaining early access to new Google products and features
  • Being able to connect with other Local Guide and share information and tips
  • Having the privilege to be featured on Google Maps
How Google Local Guide Improve Visibility

Which major benefits you can avail from Google local guide?

  • As a Local Guide, you earn points when you share reviews, photos, and knowledge on Google Maps
  • It provides early access to Google features and special rewards from partners.
  • It helps you to understand your online local businesses and connect with their local communities and beyond.
  • Their contributions help millions of users find the best places to eat, shop, stay, and explore.

How do Google local guide work?

Before going in details in this blog post further, you must understand who are these Google local guide? So basically, Google Local Guide is a global community of explorers who write reviews, share photos, answer questions, add or edit places and verify information on Google Maps'.

So, you must be wondering about whether it's a paid program or not? Well one can't get paid for being a local guide. Google Local guide is a volunteering program that you can share your knowledge about places you visit on Google Maps. Google may send you some perks for your adventures. Instead of monetary benefits you can earn several levels, badges and points according to your performance.

How do Google local guide work?

Learn more about the Google local guide program

How can I earn rewards? As a Local Guide you have to selflessly contribute reviews, photos, videos for the benefit of searchers like yourself. But be rest assured that Local Guide do receive virtual rewards for their services. Basically, Google developed the Local Guide program to incentivize regular individuals to help keep Maps updated.

Who are eligible for this program?

Google has developed the Local Guide program to incentivize regular individuals to help keep Maps updated. Anyone is eligible to join the Local Guide program – and if you contribute reviews to Google Maps already, you will certainly get some recognition for it.

How can I earn points from reviewing Google maps?

If you are reviewing from communities like make my trip or so, each of the actions performed as a Local Guide gives you a score. For a review you get 10 points and if it exceeds 200 characters, you add 10 more points to your account. Uploading photos, videos or answering questions from other users increases your score and the higher your score, the more recognition you get. Firstly you have to become its community members and start at level one and work their way up to the highest level, level 10, which is accessed when you have reached 100,000 points. When they reach level four they can create lists of their favorite places or destinations that the guide plans to visit, and unlock rewards such as increased storage space on your email account drive.

How is Google local guide beneficial for your business?

One of the potential benefits of local Google guide is improving visibility. Suppose you're passionate about promoting your business. In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. Businesses with more photos and visibility factors get more exposure as well as appearing in more searches on both the search engine and Google Maps. So, if Google Local Guide receive rewards for uploading photos to our GMB listing, not only will they receive a prize, but our business will also gain visibility.

Steps to create my Google Business Page

Google local guide is a tool with which we can achieve greater visibility in the Google search engine, which will then bring us more visits to our website or more calls. Here is the step by step process of how to make your business page or profile on Google.

1.On your computer, sign in to Google Maps.

2.Enter your address in the search bar. On the left, in the Business Profile, click Add your business profile.

3.Right-click anywhere on the map and click Add your business.

4.In the top left, click Menu and Add your business.

5.Follow the on-screen instructions to finish signing up for your Business Profile.

Steps to create my Google Business Page
Steps to create my Google Business Page

Build your successful social platform with Google local guide

It is estimated that using Google Local Guide as social engagement platform for Google Maps a particular mass has gained successful online presence accumulating over 50 million users to date. A huge part of that success has come by the implementation of geolocation technology judiciously.

Data collection: Google Local Guide encourages users to enhance the information and content of local businesses by creating a social community where Google's overall data could be a cherry on cake.

Build your successful social platform with Google local guide

Fact checks by Geolocation: Users can receive a variety of points by leaving local store ratings, adding reviews, sharing photographs and videos, providing insights with answers, responding to questions about a place.

Perks, levels and Badges: As a Google Local Guide, when you reach to higher levels of the program, you are entitled of several benefits like early access to new Google products and special perks from partners. For example, at Level 4, you unlock your first Local Guide badge, which helps your contributions to places get more noticed.

Build your successful social platform with Google local guide

Social Community Building

You will be happy to know that Google Local Guide community is not made up of Millennial hipsters reviewing bars and pubs, they're people from across the world who are trying to help contribute as a virtual guide. It takes a great deal of pride in their work as a Local Guide as they are adding more than 700,000 new places to Google maps each month thereby building a robust social community across the globe.

Dev Bhushan

Dev Bhushan

Digital Marketing Specialist at SEMReseller

  • SEO Reseller
02 Nov 2023


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