Google simplifies YouTube ad creation for SMBs

In the third week of June 2021, Google released some statements regarding YouTube in the 'Worldwide Small Enterprise Week.' This time Google has released some new updates or additions for the small and medium-sized companies to enhance their digital advertising and marketing results.

Google will release a brand new and well-comprehensive YouTube advert creation course including some relevant resources of the 'Google for Small Business.'

Many changes are happening on the YouTube platform for individual creators and businesses. Some changes are very useful, and some are actually burning the pockets of the creators.

Today, we'll discuss what changes Google has brought for SMBs (small and medium-sized businesses).

What are the new things SMBs will see in the YouTube ad creation?

The Video Builder of YouTube has come with new changes where you launch the desired adverts on any device as per your creations. As the newly launched YouTube ad creation is an updated course, it works on all types of videos, not only the marketing ones. With the new video adverts, you can launch the marketing campaigns easily and also check their efficiency.
With a few clicks, you can launch your YouTube advert campaigns and unleash the hidden possibilities of your marketing campaigns.
You have the freedom to check the viewer analysis, understand the audience's reactions, and experiment with some new tactics for enhancing the engagement rate.
This time, the small and medium-sized companies can also access the guides (additional helpful resources) added by Google in this new course.

Is the brand new YouTube ad creation helpful for SMBs?

Yes, these new changes aren't only helpful for small and medium-sized companies and startups and solopreneurs. Now, SMBs can control and modify their marketing campaigns directly from the Video Builder. These companies can analyze their engagement rate and what are the strength and weaknesses of their marketing campaigns.

There is no need to use third-party tools to enhance the efficiency of the marketing campaigns. As all the necessary tools are available on one platform, it becomes easier to launch, track, and analyze the results of the marketing campaigns.

SMBs already know what type of marketing campaign should be launched and how to achieve the desired results. Above all, some helpful guides are also released specifically to businesses like digital marketing, restaurant, real estate, retail, etc.

How can SMBs access the brand new YouTube ad creation?

In the second week of July 2021, more updates are yet to be revealed, and SMBs have to wait to enjoy the benefits of the brand new YouTube ad creation. SMBs should start preparing their marketing strategies because this is like a golden opportunity for everyone. Nevertheless, creators don't have to wait much because the launch of new YouTube ad creation is coming soon.

Final Thoughts

Thanks to Google and YouTube for simplifying Youtube ad creation and making it more effective and beneficial for SMBs. It depends on how companies make the best use of them, especially during the launch period.

For more updates regarding the YouTube ad creation, stay tuned on our website.

Dev Bhushan

Digital Marketing Specialist at SEMReseller

13 Jul 2021

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