Even for a law firm acquiring clients and generating leads through referrals can get quite tedious and time-taking. To maximize your visibility, it is inevitable to adopt certain SEO techniques on your Law firm's website. These techniques should portray you as the field expert and make sure that your website and code structure is optimized as needed.

SEO is quite a significant investment and is very essential to stand out in this competitive space. Managing the SEO in-house can be a tedious task as it can be hard to find someone good at Local SEO, copywriting, and link building. This article will discuss all the fundamentals you need to know to boost your online presence and generate a steady ROI for your legal business.

What is Attorney or Law-firm SEO?

Attorney Search Engine Optimization deals with the techniques and strategies involved in attracting more prospective clients to the Law firm's website. This is possible when you rank high on search engine results page on various search engines like Google, Bing, or Yahoo. When a person wants to find a legal service, their go-to is to search for it online. Through word of mouth can be quite a reliable source; they prefer to search online about the firm initially when they research you.

When you optimize your law firm's website, some of its elements may come quite handy during this phase. Good client reviews, for instance, can make a prospective person searching for a law firm to represent him react positively. In addition to this, the content which shows your expertise in the field provides you with two opportunities, one is to rank higher on the SERPs, and two is there is a potential possibility for link building to occur.

Important factors in Attorney SEO

To gain the desired visibility, you need to optimize your website's basic areas, just like any other business with an online presence. Initially, you must ensure that the search engine properly indexes your pages. Then you should move on to concentrate on the rankings. When it comes to Google, it relies on a complex algorithm to judge a web page. It takes keywords as a basis to determine the ranking of the page.

To achieve this, you must follow the ever-changing trends in the algorithm that Google uses to identify and rank webpages and provide crucial information about your law firm to the client in a user-friendly way. There are four fundamental areas that you need to concentrate on to get ahead with your Attorney SEO.

Include relevant keywords

You must ensure that the keywords you’re using are relevant, provide good traffic, and are competent enough. To do your keyword research properly, you must rely on some professional tools and tactics. This helps you discover what people are searching for to find a legal service provider.

Though most of the keyword research tools provide free service until a point, they won't provide all that we need. So consider hiring an expert in this specific niche of SEO services for lawyers or get a package from an expert SEO agency. Some of the tools used for keyword research include Google keyword planner, KWFinder, SEMrush, SpyFu, Wordtracher, Ahrefs, etc.

Find a domain name that is rich in keywords but isn't spammy. When conducting the keyword research, you need also to consider the keywords with commercial intent. Though they may generate less traffic, they have their advantage in increasing the ranking of the website. They have a much more conversion rate as the ultimate that a user seeks is your services and not the information provided.

Optimizing your website

In addition to having a responsive site structure, you also need to optimize your website as this is the first impression you create on a potential client. You need to structure the site for SEO as how organized your site is and where the content appears an important part. This is what makes you a search-engine-friendly site. You need to organize the content logically in a way that it is easier for the visitors to find exactly what they need.

Having a blog offers a kind of 'freshness' that Google often rewards. With a blog post, you can additionally include more search terms based on your research. When you update the content on your website frequently, Google gives you a better ranking.

Page speed is also an essential factor in ranking your website, both for desktop and mobile searches. The pages that deliver a slow experience tend to get lower rankings. Even visitors also tend to get impatient when your pages take too long to load, not just for Google.

Local SEO

If you work from multiple office locations, you need to optimize a specific page devoted to each location to better link with your audience. If you are successful in achieving this than your competition, you are more likely to appear on the three-pack found in Google's search engine results pages, a major real estate.

Dev Bhushan

Dev Bhushan

Digital Marketing Specialist at SEMReseller

  • SEO
27 Feb 2021

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