If you search for the best SEO practices for developing a go-to-market strategy for your startup, you are in the right place. Since your GTM strategy should be valuable and agile for getting updated after getting the feedback, you surely need the best SEO practices. It is because search engines are one of the significant ways to reach targeted customers.

Go-To-Market Strategy For Startups: A Complete Guide [+Free Template] |  ByteAnt

Image courtesy: byteant.com

Since your entire focus will be on the initial product or service launch, you require SEO to eliminate many obstacles. However, even within the narrow scope, only proper SEO strategies will help you make your startup invisible to your target customers. Hence check out the many tips for developing your go-to-market strategy with the best SEO practices.

Tips For Developing A Robust Go-To-Market Strategy For Startups

Growth hacking is the buzzword for startups worldwide to have a tactical action plan for succeeding in the new market. Sean Ellis, the inventor of the term 'growth hacker,' says that without product-market fit scaling the growth is the quick way to kill a startup. It is because of the many risks involved while planning for the initial product or service launch.

There will also be many deadlines and milestones to satisfy all stakeholders of the startup.  

For long-term MRR or monthly recurring revenue generation or short-term, it is essential to have a product-market fit effectively to satisfy the specific market segment. And without doing it and blindly investing heavily in growth, you may end up with nothing. It is why 42% of those startups that closed shop do not solve a good customer problem. Hence the following tips for developing a robust go-to-market strategy will help you be successful with your startup.

  • Should have customer interviews like interactions with both open-ended and leading questions for identifying specific use cases and the timing of the launch of the product or service for getting the core market messaging and pricing strategy
  • Should validate the product for highlighting any issues of using it like compatibility with other systems, for edge cases, and others with a form of A/B testing with many of its potential users
  • Should have a feedback mechanism for determining how the potential users view the products and their desire to pay for its value to get an idea of how the product or service is in conjunction with others to outsmart the competitors. 

SEO Strategies For Startups

Knowing the importance of product-market fit and go-to-market strategy and the tips to develop it, now it is time to know the best SEO strategies for startups. In the early stages of most startups, depending on their niche, they will have a narrow target audience. Hence using tools for keyword research or other analytics will not work, making it challenging for you to be ranking high on the SERPs. On the other hand, it is more prominent in the tech market, where there are lower search phrases or volumes. Hence it is only the well-developed go-to-market strategy that will help to develop targeted SEO strategies.

A simple keyword strategy may not take it to create value propositions for users to better forecast their experience on the product or service. Hence, for startups to succeed, proper SEO practices should be the game plan to strengthen the market potential and run your business successfully. You need to build more cohesively essential components for SEO success into your startup business foundations. The following are the few SEO strategies for your startup to kick start the business on the right note for success in the long run. 

Understanding The Real Competitors

All online sellers like to compete with top eCommerce companies, but only a few can do it in reality. Even a SaaS product will have a narrow set of competitors to most likely compete with other SaaS products. Also, it is essential to reduce the assumption that one product is better than others, as it is hard to control all the variables in the customers' decision-making processes. 

Hence it is essential to understand the real competitors to devise the right SEO strategy for the startups. An excellent example of such a strategy is the homepage of some startups. They offer easy and quick comparisons to the visitors about the many features of the products, including the prices to buy the right one. 

Practicing Experience Forecasting

Since it cannot even control the few customers buying a product or service, it is essential to practice experience forecasting. It is by sending messages highlighting the product or service to meet the customers' needs and estimate how close it will meet their expectations. It will enable the customer to convert the trial into a subscription or even extend the subscription. Hence starting retention even during consideration, discovery, and conversion is one of the best SEO strategies for startups.

Focus On In-Depth Keyword Research

The 9 Best Free Keyword Research Tools for Startups

Image courtesy: Crazyegg.com

Since startups target new market segments that address issues from a different perspective or angle, it is essential to focus more on in-depth keyword research as the market may not mature enough. Hence, it is essential to look for different sources for identifying keywords based on what the customers want and what problems they want to solve. Only then could it match with the target audience search and in places where they search for it. For example, Stack Overflow and Quora are the right places for tech or SaaS products. And it is more critical if the target audiences are more in infrastructure, engineering-focused, and systems. The best place to dig data for a more general marketer target audience is Reddit, Slack communities, product-specific forums, and Facebook groups. But while entering these forums, it is not advisable to pitch the sales-first message is counterproductive.

The above tips and SEO strategies will help you get granular with the Go-To-Market strategy with SEO information to support your product or service's longevity. 

Dev Bhushan

Dev Bhushan

Digital Marketing Specialist at SEMReseller

  • SEO
25 Aug 2021


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