Over the past few years, Amazon has rapidly grown to become one of the biggest online marketplaces in the world. It sells almost everything, starting from a nail to a PC, and millions of people use it to buy and sell products every day. In fact, 89% of consumers are more likely to buy from Amazon than from any other ecommerce website. The convenience and the massive selection make Amazon the go-to choice for many online shoppers. One of the greatest advantages of selling products on Amazon is its distinct reputation, giving sellers automatic credibility with buyers.

Whether you're just a beginner or have an established business, selling on Amazon can be the next step to unlocking a profitable venture for your eCommerce company.  In the meanwhile, as you think of creating an Amazon business account, you will also come across the option of creating an Amazon seller's account. But wait! Are you aware about the difference between being an Amazon seller or an Amazon vendor? If you're just getting started and already feeling confused, you're not alone. Both of them are quite different from each other, so it's important to understand the key differences before you decide which one is right for your business.

As both of these accounts are different from the regular Amazon account that we all use for shopping, it is therefore crucial to go to the details and dig deep into its pros and cons respectively. In this article, we will take an in-depth look at both Amazon Business and Seller accounts to help you decide which one is better for your business.

What is the main difference between Amazon business and Amazon seller?

In terms of driving results and productivity it is needless to say that Amazon Business account is for buying, while a Seller account is for selling. Therefore you will always have this choice of an Amazon business vs. seller account. So, let's take a sneak peak at both these types of accounts to help you decide which one is right for your business.

Amazon Business Accounts:

As the name suggests, a business account is where you create to make purchases for your business. You must have come across certain business accounts or Amazon business logins many times if you are an Amazon shopper. However, not many people know about business accounts in detail and what it entails. So, let's take a quick look at some of the key features of Amazon Business accounts. Here are some of the key features of Amazon business account that makes it different from seller account:

While creating an Amazon business account you will come across two distinctive options: A regular account or a Prime account.

Amazon Business Account

  • A robust key feature of Amazon Business accounts is that it offers business-only pricing on many products. It means by leveraging this feature of Amazon business account you can gain access to special business-only prices on certain products when you order in bulk.
  • Another key feature of Amazon Business accounts is that you can set up single sign-on (SSO) for your account to let you sign in with a single click.
  • Another key feature of business account is the Ability to buy from other businesses that enables you to even negotiate better prices when you buy in bulk from other businesses.
  • One of the greatest features of Amazon business account is its integrated workflow offer that enables its users to manage their company's spending on Amazon and get customized pricing based on the company's buying patterns.
  • Another great feature of Amazon Business accounts is that it offers analytics and reporting which help businesses to make better decisions about their procurement processes.
  • Last but not the least feature, with its convenient delivery options Amazon business account always help its users to manage exactly how and where they want the purchases delivered to their business.

Amazon Business Prime Accounts:

Unlike the regular business account, Amazon prime account offers almost the features of regular Amazon Prime accounts, plus some additional features.

  • Using one of the greatest features known as Advanced Business Analytics, businesses can make better decisions about their procurement processes as compared to a standard business account.
  • Another key feature of Amazon Business Prime accounts is guided buying, that helps several businesses to save time and money when procuring products and services.
  • Another great feature of Amazon Business Prime accounts is that they offer free two-day shipping which enables businesses get their products delivered quickly and without any extra charges.

Amazon Seller Account

As you have already understood that Amazon Business account is what you create to make purchases for your business. On the contrary, Amazon Seller account is an account that allows you to sell products on the Amazon marketplace.  However, creating an Amazon Seller account is easy and it can be done by following a few simple steps. Once you have created an Amazon Seller account, you will be able to list and sell products on Amazon. For an instance, when it comes to provide a platform to list and sell your products online, you will need to create an Amazon Seller account. In order to decide amongst these two, which works better for you here are the key features of Seller account that may help you meet your needs.

Firstly, Amazon seller account has got two different plans – A. Individual Account B. Professional Account

Some of the Basic Features of Individual Seller Account are:

One of the most popular features of Amazon seller account is its Individual seller account that aren't limited to businesses rather, the simplest way to sell something on Amazon.

Another striking feature of individual seller account is per-item sale fee that happens to be a great option for a startup or an individual seller.

The individual seller account also offers features like product page creation, where potential buyers will be able to learn more about a particular product.  It basically provides all the products you upload to your inventory, with images and descriptions.

Another valuable feature is listing deactivation. If you're unavailable to check your account for a certain period, you can set your product listings to be inactive while you're away. That prevents anyone from buying a product while you're unable to ship it to them and there comes the role of listing deactivation.

By leveraging an essential feature known as secure transfers, an individual seller account uses a third-party platform like PayPal; Amazon transfers all profits directly to the bank account of your choice.

Professional Account

Although, individual accounts are great for selling small quantities of items, however they become expensive for selling larger numbers of products. In other words, Pro seller accounts are meant for businesses that want to sell products on Amazon in larger quantities. It's a better option than the individual accounts because the fee starts getting higher on the individual accounts as you grow with your sales. Here are some distinctive features of Professional account and why it is beneficial:

  • One of the greatest features of Professional seller accounts is its Inventory and order management that help you in managing your product inventory and customer orders with a selection of custom spreadsheets, feeds, and reports.
  • Another valuable feature is the, Amazon Marketplace Web Service that enables you to perform a variety of API functions within your account, including uploading feeds and receiving reports.
  • One of the greatest features is Amazon set shipping rate that sets all product shipping rates automatically
  • With a professional seller account's Promotions and gift service features, you can run promotions for your products, including several types of Amazon pay-per-click (PPC) advertisements.
  • Another distinctive feature is Amazon's buy box eligibility that allows users to have the chance to be the top seller listed in that box for certain products.

Comparative Analysis Between Amazon's Business Vs Selling Accounts

Business account Seller account
If you are looking to source products from other businesses, Amazon business account is the right place for you to buy from other businesses on the platform. If you're keen about selling your products on Amazon, then a professional seller account is a good option for you as the features offered by the professional seller account are worth the monthly subscription fee.
To be eligible for an Amazon Business account, your business must have a valid tax ID number. Once you have that, you can create an account and start buying products at discounted prices. If you are an individual and you want to sell products on Amazon, you will need to create an individual seller account. The good thing about individual seller accounts is that they are free to create.
If you're a business and you're ordering a lot of stuff from Amazon for your business, then you might be eligible for an Amazon Business account. If you're just starting out, then an individual seller account is a good option.
Amazon Business accounts come with a few benefits like discounts and free shipping. Amazon seller account come with some great features like unlimited product listings, dedicated customer support, and business reporting.
If you aren't looking to sell on Amazon, you obviously don't need a seller account instead you can only  opt for the business account If you do want to sell on Amazon, you'll need to get both types of accounts, since a business account is required to create a seller account.
Estimated fee for business account ranges from $69 to $10,099 per year An estimate of fee for individual seller account is $0.99, and professional accounts come with a $39.99 monthly subscription fee,

FAQs

Q1. Should I convert my personal Amazon account to an Amazon Business account?

Ans. Its needless to say that, Amazon Business often provides access to bulk pricing, discounts, and exclusive offers that are not available on personal accounts, however converting your personal Amazon account to an Amazon Business account completely depends on your specific needs.

Q2. Do I need a tax ID to sell on Amazon?

Ans. Yes, you need a tax ID to sell on Amazon. If you are an individual its recommended for you to use your social security number. On the other hand, if you're a business, you need to use your business tax ID.

Q3. What are the major benefits of using Amazon Business account?

Ans. Although, Amazon Business offers several benefits for any business or brand that wants to sell on Amazon, but some of the major benefits are:

  1. You can create a branded storefront and manage inventory with ease.
  2. You can manage your business on the go.
  3. It's easy to set up and get started in minutes without involving any paperwork.

Q4. What's the difference between an Amazon Business account and a Seller account?

Ans. An Amazon Business account is for businesses that want to order products from Amazon in larger quantities. A Seller account is for individuals or businesses that want to sell products on Amazon.

Q5. Is selling on Amazon profitable?

Ans. Yes, selling on Amazon can be profitable and you need to find a niche market and build up a customer base. Once you have a solid customer base, you can start to scale your business.

Q6. What is the business model behind Amazon?

Ans. There are many business models on amazon but here are some successful business models:

Amazon PL (Private Label): AMAZON PL requires a huge amount for starting a brand on amazon and it has a great profit margin in USA and UK market

Amazon Wholesale Business: Amazon wholesale business requires mid value amount compare than PL, it has also a great profit margin but less than PL. In this business you have to sale a existing brand on amazon.

Amazon Drop shipping: Drop shipping is an investment free business. In this business you can sale a product without buying it.

Dev Bhushan

Dev Bhushan

Digital Marketing Specialist at SEMReseller

  • All
10 Jan 2025

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