Yes, you can drive a lot of organic traffic to your blog and have other amazing marketing techniques, but what about content? It is a particularly important part and if you do not master it, your plan to be successful will be a failure. So, learn a few tricks and master every aspect of your brand.

1. Don’t be all “me, me”

Remember: social media is about human beings. Why not set up a LinkedIn group and start a discussion? Also, keep in mind the “rule of thirds”; invest:

  • A third of the time posting, talking about products, services and what you have to offer.
  • A third of the time talking about what is happening in the industry, repost and share other people’s content.
  • A third of the time simply answers people’s questions and performs general administration tasks.

2. Don’t be afraid to be brief

Since Facebook doesn’t have Twitter’s character count limitations, there is a temptation to let go of the fact that many people watch content on their mobile devices. People who watch Facebook might jump if they see extensive content from you, so don’t try to dominate your posts too much.

With Twitter, retweet each tweet you want to share:

Keep your tweets of less than 120 characters, leave space for the username of the person you retweet, and space for any comments that the user may add to your tweet.

You can use a link shortener, which is often built into some Twitter clients.
Before posting the tweet, read it, and ask yourself, “Is there any way I can write this tweet to make it more concise?”

Try using synonyms for long words.

3. Use extra punctuation

Punctuation makes your tweets easier to read and easier to share, as they add extra clarity (when used correctly). This is statistically proven: Dan Zarrella, an award-winning social media scientist, did research on Twitter and found that retweets are more likely to contain punctuation marks than tweets that are not retweeted.

4. Ask a question and say “you”

If you want to involve the reader:

  • Make use of the word “you”,
  • Make questions,
  • Ask for opinions,
  • Use strong words like “why,” “what,” “who,” and “how.”

5. Avoid abstract titles

Unfortunately, this is sometimes overlooked on social media: creating a good and effective title for your content. This applies to blog posts, YouTube videos, etc.
When you use “abstract titles,” people cannot be 100% sure what your content is about until they click on a link and finally see it. If users do not feel compelled to open the link after reading the title, they won’t see your post, therefore they won’t share it.

You learned something new today!

6. Tell people what to expect

Tell your readers or viewers what to expect directly from the title.

You don’t need to give all the details to do it. For example, soccer writers will only hint at what the article is about in the title, but they won’t reveal all the details. This is a simple but effective way to invite readers to view and read your posts.

Although people overlook this, update your bio on social media. This will give people a chance to see what your profile is about.

7. Check your spelling and grammar

If you don’t use grammar properly, it not only reflects negatively on you as a person but also on your brand.

Don’t rely too much on the spell checker – they will detect incorrect spellings, but they won’t check the semantics of your sentence (regardless of whether or not what you’ve written makes sense).

Don’t Rush: read your content before posting, be it a tweet, a Facebook status, or a blog post.

8. Don’t forget your context

Context is important. Once you post a tweet, you have no control over it; People will start to retweet and will be shared with the rest of the world.
Keep in mind what is happening in the world: If your tweets are sent at inappropriate times, they could be retweeted and shared for the wrong reasons.

9. Don’t automatically post between contexts

Many people publish automatically on all platforms because it is fast, efficient, and extremely easy to do.

The argument against automatic publishing is that you seem lazy to your followers and readers, and you may seem derogatory and too busy to serve your audience on your various platforms.

Dev Bhushan

Dev Bhushan

Digital Marketing Specialist at SEMReseller

  • Social Media
22 Jul 2020

FOLLOW US ON

Latest Blogs

  • Law firm SEO

    Amazon Business vs. Seller Account: Which One Do You Need?

    Over the past few years, Amazon has rapidly grown to become one of the biggest online marketplaces in the world. It sells almost everything, starting from a nail to a PC, and millions of people use it to buy and sell products every day.

  • Law firm SEO

    How to Remove Your Listing on Whitepages?

    Whitepages is a commonly known as an online directory that collects your personal information, such as name, address, contact number, and other public record. This is a robust platform which offers several benefits such as providing a fair interface for reconnecting with people thereby maintaining privacy concerns for individuals who prefer to keep their information private.

  • Law firm SEO

    How To Drop A Pin On Google Maps (Desktop & Mobile)

    As we all are very much aware of the fact that in today's fast paced and digitally advanced era, finding a location is no more challenging. Thanks to the advanced mapping technology and robust navigation system of Google Maps.

  • Law firm SEO

    10 Ways to Increase Engagement on your Social Media Posts

    In today's advanced digital age, there will be hardly someone who is away from the macrocosm of social media networking. From a techie to an old retired person, almost everyone uses social media for various purposes...

  • Law firm SEO

    Local SEO Best Practices for Multi-location Businesses

    If you have newly started a robust business that has got franchise or outlets at multiple locations, it could be difficult for you to manage, connect and engage diverse audiences in online search landscape.

  • Law firm SEO

    Why Page Speed is Crucial for SEO and How to Improve It

    In today's digitally dominated era where users expect instant response and productivity, page speed is not just a formality but a necessity for effective SEO. Are you looking forward to enhance your user experience, improve engagement metrics, and boost your search engine rankings? If yes, then you are on the right page.

  • Law firm SEO

    Proven SEO Strategies to Grow Your Personal Injury Law Practice

    Have you ever been injured due to someone else's negligence? If yes then this blog is going to be an eye opener for you! There are some unfortunate cases where the victims get physically injured accidentally and struggle with the hefty amount of medical bills and prolonged treatment procedures even without insurance coverage. To resolve such tragic situations effectively ensuring a minimum compensation,

  • Law firm SEO

    SEO for the Healthcare Industry: Best Practices

    With the increasing complexity and multifaceted challenges due to the constant shifting of environment and ongoing pandemic situation, healthcare industry is always grappling with persistent pressures.

  • Law firm SEO

    SEO vs. SEM: Which Strategy is Right for Your Business?

    In today's digital era, businesses are constantly evolving with the advancement of digital technology and its diverse strategies. Study has confirmed that since past few years 90 percent of businesses has reported monumental success by implementing the potential strategies of digital marketing.

  • Law firm SEO

    How to Boost Your Brand's Visibility on X.com: A Complete Guide

    Whenever you are thrilled about any fact, you tend to share it with more people. It is always judicious to promote such facts by posting them within your social media platforms such as tweeter or Facebook so that you can increase its reach and help it find a bigger audience.

Did You Find This Information Useful?

Your email address will not be published.
Required fields are marked *