Yes, you can drive a lot of organic traffic to your blog and have other amazing marketing techniques, but what about content? It is a particularly important part and if you do not master it, your plan to be successful will be a failure. So, learn a few tricks and master every aspect of your brand.
1. Don’t be all “me, me”
Remember: social media is about human beings. Why not set up a LinkedIn group and start a discussion? Also, keep in mind the “rule of thirds”; invest:
A third of the time posting, talking about products, services and what you have to offer.
A third of the time talking about what is happening in the industry, repost and share other people’s content.
A third of the time simply answers people’s questions and performs general administration tasks.
2. Don’t be afraid to be brief
Since Facebook doesn’t have Twitter’s character count limitations, there is a temptation to let go of the fact that many people watch content on their mobile devices. People who watch Facebook might jump if they see extensive content from you, so don’t try to dominate your posts too much.
With Twitter, retweet each tweet you want to share:
Keep your tweets of less than 120 characters, leave space for the username of the person you retweet, and space for any comments that the user may add to your tweet.
You can use a link shortener, which is often built into some Twitter clients.
Before posting the tweet, read it, and ask yourself, “Is there any way I can write this tweet to make it more concise?”
Try using synonyms for long words.
3. Use extra punctuation
Punctuation makes your tweets easier to read and easier to share, as they add extra clarity (when used correctly). This is statistically proven: Dan Zarrella, an award-winning social media scientist, did research on Twitter and found that retweets are more likely to contain punctuation marks than tweets that are not retweeted.
4. Ask a question and say “you”
If you want to involve the reader:
Make use of the word “you”,
Ask for opinions,
Use strong words like “why,” “what,” “who,” and “how.”
5. Avoid abstract titles
Unfortunately, this is sometimes overlooked on social media: creating a good and effective title for your content. This applies to blog posts, YouTube videos, etc.
When you use “abstract titles,” people cannot be 100% sure what your content is about until they click on a link and finally see it. If users do not feel compelled to open the link after reading the title, they won’t see your post, therefore they won’t share it.
You learned something new today!
6. Tell people what to expect
Tell your readers or viewers what to expect directly from the title.
You don’t need to give all the details to do it. For example, soccer writers will only hint at what the article is about in the title, but they won’t reveal all the details. This is a simple but effective way to invite readers to view and read your posts.
Although people overlook this, update your bio on social media. This will give people a chance to see what your profile is about.
7. Check your spelling and grammar
If you don’t use grammar properly, it not only reflects negatively on you as a person but also on your brand.
Don’t rely too much on the spell checker – they will detect incorrect spellings, but they won’t check the semantics of your sentence (regardless of whether or not what you’ve written makes sense).
Don’t Rush: read your content before posting, be it a tweet, a Facebook status, or a blog post.
8. Don’t forget your context
Context is important. Once you post a tweet, you have no control over it; People will start to retweet and will be shared with the rest of the world.
Keep in mind what is happening in the world: If your tweets are sent at inappropriate times, they could be retweeted and shared for the wrong reasons.
9. Don’t automatically post between contexts
Many people publish automatically on all platforms because it is fast, efficient, and extremely easy to do.
The argument against automatic publishing is that you seem lazy to your followers and readers, and you may seem derogatory and too busy to serve your audience on your various platforms.