Bank Marketing: 5 Proven Bank Marketing Ideas
As time passes, we observe how marketing evolves and influences the mentality of millions of people. One of the most relevant changes that Marketing has had today is Inbound Marketing.
Inbound Marketing has great advantages when it comes to attract and retain new customers. One of them is the decrease in the cost of capturing them.
As we all know, the way of consuming is changing and buyers are no longer interested in the traditional form of Outbound Marketing, which consists of making calls offering products, advertising mass mailings, television commercials, among others.
However, many banks are still opting for this outdated way of selling their products or services, using marketing strategies that do not attract customers and find it difficult to earn the loyalty of their former consumers.
However, there are banking institutions that are using new marketing and sales strategies, obtaining measurable results in a short time and especially at a lower cost than traditional means.
You must remember that people no longer live, work, buy, or consume as they did a decade ago. The 21st-century consumer no longer just listens but also interacts with the seller.
So, if the way of acquiring new products or services has changed, and if this is so, why do banks try to do marketing and selling as they did ten years ago?
Traditional advertising no longer works as it used to, and it is also intrusive, cumbersome, and ineffective.
Did you know, for example, that according to a study carried out by Google, only 0.11% of users click on a banner?
Awesome! Or that 84% of people ages 25-34 have abandoned their favorite website due to intrusive and irrelevant advertising, according to another HubSpot study?
These figures give us a little idea of how important it is to find and apply new marketing strategies that work and turn prospects into happy customers.
In this article, we are going to teach you the techniques that some banks in Central America are using to attract more customers without making multiple calls and using intrusive advertising.
The Digital Marketing philosophy is backed by a whole methodology that helps brands attract, convert, and retain users. That makes it the best option for turning strangers into customers. And it has led companies that bet on it to grow by 74% more than those that continue to apply traditional marketing techniques.
To achieve this, Inbound Marketing starts from a funnel or sales funnel that tries to define the different steps and actions that a user has to take to close a sale. This conversion funnel is based on 4 phases that involve different actions.
Without visitor traffic, there are no leads, and without leads, there are no customers.
The first and most important step in attracting new customers is to create quality content. Keep in mind that high-quality content is extremely important to the success of your brand on a digital level.
We explain in more detail …
In today’s digital world, people are inundated with advertisements on every site. As a result, companies strive to get their corporate message across to consumers in the least intrusive way possible.
A study by the personalized content council says that 70% of users prefer to get information from companies through quality articles rather than corporate ads.
Now, to reach a target audience, a growing number of companies are using a promising strategy: creating quality content.
However, do you know what quality content marketing is?
The purpose of creating quality content is to give relevant information to your potential clients. This means that the text, images, and content, in general, have to provide information that is interesting for people who search for information on the Internet. Content that educates!
Content marketing is the practice of creating and distributing content that is entertaining, informative, and useful to potential customers. Good content then directs those customers to your website.
Content marketing success creates positive partnerships with your brand, without the hassle of product marketing. The best way to do it is through:
Blog: Inbound marketing starts with a blog. This is the best individual way to attract new visitors to your website. You may also be interested: 5 different ways to get customers with a blog.
Key Words: Users turn to search engines like Google or Bing to find answers to their questions and needs. For this reason, it is so important that before creating content for your blog, you resort to exhaustive research.
Website: The website should be a reference with useful content to convince the indicated people to visit the website.
Offering valuable content at each stage of the trip is an essential part of Inbound Marketing because you have to keep in mind that not all customers are ready to buy, however, that does not mean that they do not matter.
Traditional marketing tools such as television advertising, calls, or mass emails are less and less effective in attracting new customers.
Banking institutions are also turning to social media to positively connect with consumers and the people who influence them.
Remember that the key to social media success is to focus on cultivating a love for your bank to generate more leads.
Some benefits that you can generate are:
You have reached the second stage of Inbound Marketing, converting your visitors into prospective clients. At this stage, you need to collect your visitor’s contact information to continue having a relationship with him.
The minimum information you need to collect is your email address and name. The contact email is the most asset of your Inbound Marketing campaign, one of the easiest ways to carry out this exchange of information is through E-books, exclusive articles, infographics, webinars, it can be any information you generate value for your future clients and motivate them to give you their contact information in exchange for it.
To get your visitor to see the content you are offering, you must attract their attention. The most correct way to do this is through CTA (call-to-action).
If your visit has reached this stage, it means that you have carried out an excellent Inbound Marketing campaign. When we manage to obtain information from our visitors, it is time to start sending personalized communications, so that the prospective client knows your bank and therefore, motivates them to consume the products.
As you see, the new banking in the digital age is looking to attract and connect with its customers through education. Banking institutions are redesigning the customer experience when contracting a certain product and adding value-added services through digitization.