In this digital era, Marketing in education filed has become complete PPC (Pay-Per-Click) advertising as well as necessary. Due to the rise in digital marketing channels, educational institutions are becoming more competitive and challenging. The increased use of the internet and digital media is creating a major influence in education filed today. The education sector is completely revolutionized sector since most of the population of students are users of the Internet and digital marketing is the best way for technical schools to reach out to the prospective students.
Digital marketing is the best way to impress the students as the prospective students are already looking for technical schools. These students spend more time surfing on the Internet rather than reading the newspaper or watching television. Parents and guardians have also started to judge a technical school based on its website, online presence and reviews. So, it is very important for technical schools to not go beyond the first three pages of the search engines to gather information.
At SEM Reseller, we help all technical schools to increase their web traffic by providing digital marketing services like SEO, SMO, PPC as well as giving solutions on valuable traffic that converts into leads. We offer our clients complete solutions on digital marketing for technical schools with the assistance of our skilled professionals. All you need to do is entrust us and we will deliver you the best results.
Following are the 5 crucial digital marketing channels for digital schools.
The website of your technical institute is effectively an online shop front. It helps to showcase the school to the potential students and their guardians and highlights the culture and image of the school to them. The website is the first place where parents, governors and the local’s community will come to see what the school has to offer and what they say will create an impact.
The layout and design of your website should have a major impact. Your website needs to be both engaging and at the same time appealing. That’s why it’s necessary that the impact is a good one and the website represents the school appropriately. Use colours and graphics that match your branding but are not distracting from your content.
Make your website easy to navigate and locate both. It is good to allow your visitor to make only a few clicks and get the information they want, the better.
Students already having lots of technical schools to choose from, so if they have to waste time clicking through multiple pages just to get to the one, they’re looking for on your site, they will most likely move on to other option. It’s beneficial to organize your content and navigation system in a way that shows the direct message and attractive to the eye.
Another important feature of your school’s website is the content itself. The content on each of your page is up-to-date and accurately reflect the programs and services your school offers. In the end, make sure to add your contact information on the website along with your email id and contact no. the easier you make this for your visitor, the more chances are there that they will connect with you.
By optimizing your school’s website according to the Google algorithms, not only you will increase the ranking of the website, but you will also improve the functionality of the website to the benefit of your prospective students. A robust search engine optimization may take a while to implement, but, surely, you will see a good ROI in the coming years.
Keyword research is one of the most relevant SEO strategies. The more relevant Google finds your website content on your page to be a searcher’s terms, the higher you will rank in search results. As you identify your target audience, you can incorporate them throughout your site to boost your ranking in search results for those keywords.
When you optimize your website to rank higher for the keywords, you improve the chances of attracting them to your website and encouraging them to reply.
PPC advertising is a cost-effective online advertising model. When you use traditional marketing methods, you pay to get your message in front of people, but you don’t know if it is reaching your target audience. For example, a radio Jingle for your business is a good idea, but if people change the channel when an ad comes in, it’s a waste of your budget.
PPC advertising allows you to market-specific programs of schools to different student groups and departments. Your technical school can run your Pay Per Click Campaign on all major networks, including Facebook, Google AdWords, Microsoft ad centre and LinkedIn.
While running your PPC campaign, you get complete control over the PPC budget and advertising image. You can also select some popular and specific keywords for which you want to rank higher. PPC ads are easy to track as they allow you to monitor the number of clicks you receive for each keyword. This will help you to determine which ads are the most effective for you and pause that one which is not bringing effective results.
In research, it has been found that students spend over 6 hours a week using social media. This means that social media channels can help you reach and engage with your potential clients. A social media marketing plan contains goals and objectives to be achieved in each admission cycle through efforts made on social media network. This could be anything lead generation, final admission conversions or just simply building a reputation for your brand.
The social media professionals use platforms like Facebook, Twitter and Instagram to connect with prospective and current students. Engage with your students and guardians and respond to all their questions, comments and concerns. Posting about your new events and programs on these platforms also allows drawing the attention of students. The more active you are on social media, the more loyalty you will earn for your brand.
Email is one of the most cost-effective forms of digital marketing. in fact, with a spent of $1 in email marketing, you can earn up to $44.25. Moreover, emails are easy and relatively inexpensive to send, and the return you get is well worth the time and money.
If you want to use email marketing for your students, first you need to make a list of subscribers and make their categories. Dividing your master list into different segments ensure that you are sending emails to them only who will find that relevant. This email will perform better with contacts who are currently enrolled or preparing to get enrolled in your technical school.
In this technically driven world where everyone has a smartphone in their hands, your technical school must have a good ranking in search engines to remain competitive. SEM Reseller can provide you with a custom digital marketing service for your technical school. Contact us today to speak with our digital marketing strategist.