Digital marketing has created a deep impact on not just higher education marketing but higher education. Most of the higher education institutions across the world are now opting digital marketing technology to not only connect and engage with their potential customers but also to those individuals who are involved in teaching and learning. The digital marketing campaigns are delivering consistence returns for them.
Here are a few digital marketing strategies, higher education can reach students, prospective students and potential founders wherever they happen to be, and engagement in a way that is meaningful.
Following are the some of the major techniques involved in higher education digital marketing.
An increasing number of the people now using their mobile devices to access online contents from mobile devices. The latest research suggests that on an average a person spends 177 mins on their mobile phones. Websites and online converts can be easily accessed, read and download from these devices. Optimizing your content and making your website responsive help to significantly increase your click through rate.
Online platforms including search engines that offer a pay-per-click service, charge advertisers a fee each time a link in one of their adverts is clicked. This is an excellent way for high education institutes to buy traffic to their websites, instead of relying on organic visits only, which is usually much slower comparatively. Since PPC ads allow the target audience to be narrowed down by age, interests and demographics, to name just a few, advertisers can generate many high-quality leads in less time.
Without clever search engine optimization techniques, beautifully written, well-thought out content is doomed to obscurity. SEO works as publicist for your content and SEO experts work hard to bring out the attention if prospective students and potential funders whose interests matches with yours.
There are different channels of SEO services, some well-known strategies are:
Link Building: Creating high-quality backlinks to your website.
On-page SEO- this includes content that is rich in strategic keywords, title tags, meta descriptions, optimized header tags and internal links.
Technical SEO- Google prefers to gather information from website which are technically sound. The easily Google understands your website the easily it gets higher position in search results. Hire a web developer to make sure that your site has no technical errors, missing and broken XML sitemaps. As well as it is also vital to assure that your website has no duplicate or irrelevant content.
Traditional PR is not just dead- it’s just had a facelift. There are certain PR fundamentals which are never going to change. One of these is building network with journalists, bloggers, and influencers and send online press release to gain high-quality backlinks, social media mentions and improve the SEO.
Another traditional PR tactic to take online is strategic placement of advertising or content on sites which are most likely to be visited by the students or organisations you would like to reach. You can get the best results by beginning with a brand awareness advert that simply introduces your brand, then following up with a retargeting campaign that shows new adverts to individuals who engaged with your previous advertisement.
Higher education can take high advantages from an influencer marketing campaign. Begin with some analysis of your own social media channels and look wherever your institution’s hashtags are appearing. Check out about people who are talking about your institution and analyse their reach and number of mentions. Not sure how to do this? Don’t worry, our SEO professionals are there to help you get it right. As a part of cohesive digital marketing plan, influence marketing is quite effective and helpful.
Now when you know all about the best practices of higher education digital marketing, its time to get started! If you
need any help related to SEO, PPC, PR advertising or any other digital marketing activities to attract and appeal
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