The need for car repair is increasing day by day, giving a profitable opportunity to all those people who are looking out to open an auto repair business or already owning one. Though this business has a quite good scope in the market but to make it run successfully you need to promote it too using the latest marketing strategies.
It is amazing to see that even in this segment of the industry, digital marketing is playing a good role. Whenever people need any services to be it auto repair services, they go to digital marketing services.
Here are some top digital marketing strategies that we utilize for the auto repair business.
Many auto services centres that have been around for generations still don’t have a good web presence beyond customer ratings on geo-targeted sites run by Google and Yelp. Optimizing your website for search engines is necessary if you want your dealership website to be found organically in search engine results and maps.
SEO services involve improving your website in the search engine results like Google so that people who are looking for “auto service centre near me” can find you as easily as possible.
From there, your website should have a contact form that allows them who need agencies to get in touch with you easily and quickly.
Social media is no longer new media. It’s been around a while and the organizations that have adopted it from the beginning are way ahead of those that saw it as only another trend that would eventually die out and is now battling up to make up.
You don’t need to be on every social media channel, but it’s worth it to embrace at least two. You should post at least three times each week and strive hard to make your posts conversational and educational instead of pushy.
Once you have a website for your business, adding a blog section is a great way to draw more visitors and help your customers. Blogs allow you to give people information that they can trust and apply to their vehicles.
Plus, companies that have a blog section on their website page have 97% more inbound links than those who don’t have. Links are extremely valuable for SEO because they allow your site to rank higher in search results. Some of the examples that you can include in your article writing include:
Posting these types of blogs on your website not only helps you to look authoritative and trustworthy, but they may also help you to rank higher in search engines for the specific topic you’re writing about.
Brands have a lot of content that they need to go out to their subscribers. Emails are the perfect ways to ensure that your customers are keeping you in mind from month to month, and whenever they need maintenance service for their cars.
Depending on the email marketing platform that your company uses, you can automatically send out reminder emails to your customers if they need oil changes, tire rotations and inspections.
A customer loyalty program is a great way to encourage your customers to return again and again for their automobile servicing to you. Almost 81% of consumers agree that loyalty programs make them more bounded with a brand.
Reward to the customers for choosing your auto service centre and allows you to manage your cashflows by offering them a better impression of predictability.
This program can allow a customer to get free oil, regular discounts, or coupons that can’t be acquired anywhere else. It can also include free washes or any other perks your customers are interested in.
Email doesn’t just make it easier to hang out rewards, but it’s a very profitable way to keep your business “top of mind”, and send regular messages to keep your business always on their mind.
To remind your customers about your presence, it is necessary to be a good sponsor of a local sports team, give money to a well-recognized charity or involve in some another event that supports the community in which you operate.
Doing this not only help you build a positive reputation, but also a socially responsible thing to do. Also, if you sponsor any local new sites, you can earn a link from a well-reputed publication.
If you need any help attracting local customers to your auto service centre, SEM Reseller can help you. As a reputed and experienced digital marketing agency in India, we have several clients to get more sales and business. No matter whether you have a small local business or a nationwide brand, we can help you.