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+91-74286 23211 sales@semreseller.com live:semreseller Mon-Fri 9:30 - 6:30 Have you ever had the feeling that your website is the world's largest library hidden? Amazing content has been written, a stunning site has been designed, and you know very well that the information is needed by people. But when you do a Google search for it, it's not there. Annoying, isn't it?
The reason for this vanishing act boils down to two simple but very powerful concepts: Crawling and Indexing most of the time. These Google steps are critical to getting your site listed. If there is a problem here, your site stays in the dark.
Fortunately, Google has provided us with the best tool for resolving such issues: Google Search Console (GSC).
Before we get to the fixes, let's explain the two issues that are present in GSC.
Crawling: This is when Google's automated robots (Googlebot) come to your website, click through links, and read your content. A crawling problem means that Googlebot couldn't even reach the page to read it. It's akin to the librarian not being able to locate the room where your book is placed.
Indexing: This is when Google evaluates the content it has read and determines whether it is good enough and original enough to be included in its vast database (the Index). An indexing problem means that Google read the content but didn't add it to the database because of a quality or technical issue.
Google Search Console indicates the precise step that has gone wrong with its reports, mostly the "Pages" report (previously known as Index Coverage).
Always use the URL Inspection Tool located at the very top of the GSC interface before taking any big reports. It is the quickest method of determining the condition of a single page.
Enter the URL of the problem into the search bar. GSC will then indicate the status of the page in the Google index.
"URL is on Google": Wonderful news! The page has been indexed.
"URL is not on Google": Unfortunate news. The reason for exclusion or failure will be visible. This is the point where you start solving the problem.
You can make use of the "Test Live URL" feature if you have just resolved an issue, and you will know instantly if Googlebot has been able to access and read the page correctly. If the live test is good, then click "Request Indexing" to manually push the page back into Google's queue for recrawl.
Google Search Console's Pages report will provide you with numerous explanations for why certain pages have been marked as "Not indexed."
Let's take a look at some of the most common reasons and offer easy solutions:
What it means: This means that there is a problem with crawling. Every site has a robots.txt file wherein it instructs the search engines about the areas they should not crawl. Thus, Googlebot made an effort to access the page but did not enter because it saw the robots.txt file with the blocking rule.
The Fix:
What it means: This mistake is yours as it is an indexing issue! You asked Google to crawl the page probably by making it a part of your sitemap but at the same time a noindex meta tag was added to the page's code. This tag is like a direct order that says, "Look at me, but certainly DO NOT put me in your index."
The Fix:
This is a very important indexing issue. The Googlebot crawled the page and read all the content and then concluded, "This page isn't good enough for users to see it right now.
The main reasons are:
Thin Content: The page contains very little text, or its content is not original.
Low Quality: The page does not completely fulfill the user's demand or is poorly written.
Duplicate Content: The information is nearly the same as that of another indexed page (it could be on your site or another).
The Fix:
In both cases, Google found no way to reach the page, hence crawling errors.
Server Error (5xx): The server that is hosting your website did not send a correct response. This is usually a problem related to hosting of a temporary nature.
Not Found (404): The URL that Google tried to access is no more available.
The Fix:
For Server Errors (5xx): Firstly, check the page yourself and see if it is loading. If it does, then there was probably a temporary issue. If it becomes a frequent occurrence, then your web host should be contacted as the problem lies with them. GSC even provides you with a date and time to refer to while reporting the error.
For Not Found (404): In case the page is permanently deleted, do a 301 Redirect from the old URL of the 404 page to the most relevant new page of your site. This keeps the ranking signals the old page had intact.
If the page is there, check for mistakes in the URL in your sitemap or internal links and then correct them.
Dealing with crawling and indexing problems might seem technical, but Google Search Console is indeed made to ease up the process. A regular checking of the Pages report and the use of the powerful URL Inspection Tool is important to give Google a definite roadmap. Do not forget that the primary purpose is to let Google find your top-notch content with the least effort.
Digital Marketing Specialist at SEMReseller
Have you ever had the feeling that your website is the world's largest library hidden? Amazing content has been written, a stunning site has been designed, and you know very well that the information is needed by people. But when you do a Google search for it, it's not there. Annoying, isn't it?
Everybody is familiar with the traditional game of SEO (Search Engine Optimization). First, you do keyword research, then write a post, create some backlinks, and finally pray that Google becomes aware of your existence. It seems like a drive with a map and hoping you wouldn't get missed at any point.
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