One of the most important ways to improvise your website ranking in search engine results pages is to improve the quality and number of websites that are linked to your site. Google Page Rank is a process for ranking web pages that is used by Google search engine. SEM Reseller is the best Digital Marketing Agency which helps in improving page rank. Page Rank evaluates the quality and extent of web pages linked to your web pages. As Google is currently is the most popular search engines, the ranking of web pages received on Google Page Rank influence the number of visitors to the website. The techniques to improve page rank are mentioned below.
Link building techniques
1. Send product samples and ask reviews and reviewers to link to your website.
2. Participate as a guest newsletter contributoror a guest blogger with a link back to your website.
3. Host certificationsand awards within the industry, generate an award ‘badge’ and link it back to your site.
4. Utilize search strategiesand social media:
o Twitter. This is very effective in attracting attention.
Follow thought leaders in your industry.
Make a note what they like to tweet.
Check personal websites for more details.
Look at what type of content they retweet.
Retweet the content.
Ask for their opinion.
o Profiling. Complete profiles in map listingsand social circles. This improves the likelihood of business to be more visible.
o Blog commenting. Find high-quality blogs with whom can get links and provide useful comments. This will prompt to click to your website and built a relationship building and can be influencers for sharing your content or invite to become a guest blogger. It will lead to “inbound” links that help to improve overall link popularity.
o RSS feeds. Constantly create fresh content combined with “pinging” and natural share in followers. It shows the search engines that how popular your “brand” is.
o Keyword tags. Use tags in content posts and titles to support the specific keywords that audience is looking for.
5. Create a free tool that links back to the site. If it is useful, people will download and share it. Include a by- line that brings visitors back to the website.
6. Create supplementary link back and micro-sites to your main site.
7. Keyword conversion- Site owners were satisfied to attract traffic to the sites; now they want to know that which keywords lead to a sale. If you are selling a product or service via website, knowing keywords that lead to conversion at a high rate is a valuable marketing asset. By opting SEO Services India, you can adjust the site content as per your requirement.