How do you feel when you like a product at first glance, and later you realize it is out of stock? That isn't very pleasant, especially when you require that product and it's rare in the market. Sometimes, such products are actually out of stock, and sometimes merchants don't update their inventory.

As a result, Google Merchant Centre has recently updated its policies because the product unavailability issue was becoming prevalent. The new policy released by the Google Merchant Centre is ''inaccurate availability.''

This is the replacement policy of the ''Delivery issues.'' The new policy will be effective after 1st September 2021. Let's find out everything about the new 'inaccurate availability' policy released by Google Merchant Centre.

A Brief Overview About The Inaccurate Availability Policy

The online merchants create landing pages for their newest arrivals or products that are having multiple offers. These landing pages are shared everywhere, like on social media platforms, forums, etc.

Sometimes, merchants use such tactics to get higher traffic and higher revenue even when the product is unavailable. Sometimes, due to heavy demand, the product gets out of stock within minutes, and the landing pages are not taken down.

The merchants' landing page shows the product is available, but while checking out, the product is unavailable.

As per the ''inaccurate availability policy,'' if the landing pages developed by the online merchants are showing that products are available, but consumers cannot add them to the cart due to unavailability, it directly leads to violation of the Google policies.

The Google merchant center says it ruins the customer purchase experience when they see the product is available, but they cannot purchase it.

The Potential Reasons Why Merchants May Be Violating This Policy

With the introduction of this new policy, Google also released the reasons why merchants might be violating this policy.

  • Buy button Isn't Working
    The landing page shows the product is available, but the product becomes unavailable after clicking the 'Buy' button. Merchants should ensure that the 'Buy' button on the landing page and final checkout page is working appropriately.
  • Products Aren't Available For All The Regions
    If the merchants target specific regions, consumers from other regions won't be able to buy the products. In such cases, consumers using the VPN cannot purchase the product because of the shipping guidelines.
  • Product Isn't Deliverable To Some Home Addresses
    If any consumer adds the product to the cart and provides the shipping address, the product is shown as out of stock or cannot be delivered. Sometimes, the product cannot be delivered at the doorstep; it can only be collected via the PO boxes or nearest pickup points. It's the responsibility of the merchants to display whether the product is available for doorstep delivery or not.

Final Thoughts

If you're running an e-commerce business, you should ensure that leads generated via the landing pages can buy the desired products. If the product gets out of stock, take down the landing pages from all the platforms.

If you're ignoring the ''inaccurate availability'' policy, Google might suspend your e-commerce website permanently.

Dev Bhushan

Dev Bhushan

Digital Marketing Specialist at SEMReseller

  • SEO
16 Aug 2021


Latest Blogs

  • Law firm SEO

    How to Restore a Deleted Instagram Account?

    Have you ever gone through the emotional turmoil evoked by an accidental deletion of your Instagram account? Well such incidents certainly makes us upset as Instagram has become quiet an integral part of our daily lives. Most of us must have shared and saved our precious memories like reels, videos and other data there on regular basis.

  • Law firm SEO

    How to Contact Instagram Support?

    It's a matter of fact that excellent results are not something that comes overnight; rather it is an investment of valuable time and resources. And here comes the unparalleled role of social media services that coherently thinks about several ways to WOW your online presence. In this article we will be discussing about one of such potential social media kingpins: Instagram. Many of you must have created your business or solo account on Instagram to upscale your online presence. In this context its nevertheless to say that if you are handling Instagram profile as a beginner it is highly recommended for you to Contact Instagram Support System. By gaining a deep insight on how to handle an Instagram account will be able to harness the ultimate benefits without the risk of potential hazards of phishing or information disclosure.

  • Law firm SEO

    The Easy-to-Follow Guide to Affiliate Marketing

    In this fast-paced digital landscape, you must be aware of the fact that with the advancement of digital communication there are countless opportunities for individuals to earn money online.

  • Law firm SEO

    Transform Your Communication: Mastering the Art of Email Marketing

    Have you ever thought of any tool that can be effective to increase your brand exposure and provide a better customers experience? Well, we all are quite aware of email that is one of the oldest and popular type of digital communication.

  • Law firm SEO

    Referral Marketing: What it is and How to Use it Successfully

    Whenever it comes upon choosing the best hotel near your area or the best beauty parlour with great deals then how do we find them? Off course through the potentiality of word –of-mouth from a friend, family member or influencer! So, when it comes to choose the best marketing strategy to promote your company's

  • Law firm SEO

    What is Hashtags?

    In this fast-paced digital era it sounds absolutely refuting if one says that 'I can succeed in my business without the help of social media'. In the bustling realm of social media, where attention is fleeting and competition is fierce, businesses are constantly searching for the secret ingredient that can propel them to success. So, if you want to enhance visibility, foster community engagement, and ultimately drive business growth in today's competitive era then social media marketing services is the most trending and apt solution to meet your need. So, viewers! in this article we are going to learn and discuss the basics of social media marketing and its associating tools.

  • Law firm SEO

    How to Rank Higher on Social Media and Google

    It's truly said that 'Set your social standard high by playing the right card and right approach'. In fact, this line perfectly resonates with those several digital entrepreneurs who works relentlessly to rank higher in Google and social media platform. In today's digital age, having a strong online presence is key to success, whether you're a business, blogger, or aspiring influencer. Let's explore some simple yet effective strategies to help you rank higher on both social media platforms and Google search results.

  • Law firm SEO

    Bard is Now Gemini

    Do you want to simplify those complex topics like explaining a new discovery of NASA's web space telescope to your 10-year-old or learn about the latest research output on cosmetic surgery? Hey users! If you are looking for a powerful tool to simplify any complicated topics in fraction of seconds and provide deeper insights and understanding then AI powered lightweight models like Bard is surely going to meet your need!

  • Law firm SEO

    What Is Google Tag Manager & How Does It Work?

    Have you ever felt like your website is a puzzle missing a few crucial pieces? Then hold on!

  • Law firm SEO

    Google Search Console: An Ultimate Guide for 2024

    Do you own a site which needs a robust monitoring mechanism to elevate its online presence in Google search results? In the dynamic landscape of the internet, where visibility and accessibility are paramount for online success, webmasters need powerful tools to prove their metal within the digital domain.

Did You Find This Information Useful?

Your email address will not be published.
Required fields are marked *