Google makes hundreds of changes to its search engine algorithms every year of which any could affect your search engine ranking. Here are 8 new trends that you must follow to stay at the top in 2020.

As new businesses spring each day, the competition for the reader’s attention heightens. Staying on top of the latest SEO trends will enable you to meet specific requirements that search engine use to rank websites higher.

Voice Search

Google, can you find the nearest railway station to me?

There were approx. 33 million voice queries last year. Data from March 2019 shows that among this voice search 20 % of mobile queries are voice searches. As voice searches become increasingly popular, more people will type search queries the same way they speak.

Most of these search queries are long-tail and extremely specific. Users look for the accurate answer they ask. Optimizing your content according to voice queries (long-tail keywords) and most voice queries are local.

People want digital experiences

44% of companies have moved to a digital-first approach to improve customer experience. Whereas. 56 % of CEOs said the improvement lead to revenue growth. Page load speed is an essential ranking factor. Great content means nothing if your page does not load quickly or have a complex user interface.

A successful business knows that building a long-term experience with customers hinges on good customer experience. Focus your user experience finding the information they need and make it easy for visitors to proceed to the next step.

More marketers will leverage influencers for SEO

17% of business spent over half of their entire marketing budget on influencers. These statistics highlight the importance of influencer marketing for companies, especially in beauty, fashion, travel, eCommerce, and lifestyle industry.

Most of the online users look for authentic information they can trust. The source of this information is from influencers. They are more likely to believe in ads from an influencer.

So basically, the relationship between an influencer and SEO is, influencer helps you generate more traffic, increase your visibility over the web, and amplify your content reach.

Featured snippet 

Featured snippets are short snippets of texts which appear at the top of the Google’ search results to quickly answer a searcher’s query. They have been around for a few years and have led to significant changes in Google’s search engine result pages. Almost half of all searches result in no clicks because users get the answers, they need directly from SERPs. In another case, 2 million featured snippets revealed that featured snippet gets more traffic than the first organic search result.

BERT is here to stay

BERT (Bidirectional Encoders Representations from Transfers) enables anyone to train their questioning answering system. This is the first major change Google has made to its organic search algorithm since RankBrain in 2014.

SEO marketer who employs BERT model increase their chances of ranking on the first page for featured snippets in Google SERP. Analyse the top 10 content ranking on the first page of the SERP for the specific keyword. What did you find? The result is informational, transactional, or navigational. Create content that matches with your potential user’s intent based on your analysis.

The video will be the new king of content 

Google loves video and it is one of the important parts of your SEO and digital marketing strategy. According to research, video is 50 times more likely to show up on the first page of the SERP than a web page with plain text.

You can create helpful YouTube videos that support existing content on the website. You don’t need to appear on the first page of SERP, but you will enjoy higher traffic when Google indexes your video.

Content length will decide ranking on search engines

Good high-quality content will help you beat your competitors and get higher rankings on the first page of the search engines. But, you also need to consider quality alongside with the quantity. There is a lot of arguments around the ideal length of the blog post. Several types of research show that the average length of the top result in 2000 words. That’s because web pages, with high-quality and long content, get more visibility.

Try to include all the comprehensive questions and their replies in your content which users generally ask to you. length articles increase the reading time, which tells Google that users enjoy your content. You build more authority for your pages and Google increases ranking for the search query.

Mobile search will continue to take over

87% of Internet users are on mobile phones and almost 40 % of transactions are happening through mobile. Google moved to mobile-first indexing on the 1st July of 2019 to improve the mobile search experience.

If your website is not optimized for mobile, it is hard to get in search engine results. if you have optimized for voice search, you’ve also optimized for mobile. Besides incorporating long-tail keywords for on-page SEO, modify the content structure and representation for technical SEO.

Conclusion

Just when you think that now you fully understand SEO, Google updates a new algorithm. Today’s SEO is a holistic process which requires both online and offline strategies to succeed. Invest in SEO as a long-term strategy for lead generation and stay on the top of the latest SEO trends to avoid getting left behind.

Dev Bhushan

Dev Bhushan

Digital Marketing Specialist at SEMReseller

  • SEO
25 Sep 2020

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