Source -

If you want to boost your website's visibility and want google to consider you as a trustworthy site, then creating a backlink is your go-to solution. According to the founder at Flood Lite SEO, 'Creating a backlink will act as a vote of confidence.'

The founder further explained that Link Building is an effective strategy that helps you to rank higher on a website even if there are significant algorithm changes. That's the reason Backlinking is the biggest lever in the SEO arsenal.

Let's move on to the definition of Link building by AHREFS - Link building is the process of getting other websites to link to a page on your website. According to them - The best links always come from relationships.

To put it simply , Link Building is the process of building relationships with other relevant site owners that will link to your content.

Why is link-building important?

Backlinko says, 'Linking the page is greater than analyzing content.' Search engines like Google have used backlinks since 1998, when Google created PageRank. So, if you think that this is a new concept out there, then this isn't true.

Let's head over to another statistic that can prove how important backlinks are to boosting your online visibility.

According to USERP 2022, The first-ranking page on google has an average of 3.8X more backlinks than other pages. If your site receives many backlinks from authoritative websites, then google will show you at the top of SERP.

In a nutshell, Building a backlink opens the door to networking and collaboration. Backlinks can expand new opportunities for networking and collaboration, which may foster partnerships in the future.

Link Building strategies that can get you high-quality traffic at no cost

Here are the 5 link-building strategies that can give you high-quality organic traffic -

uest posting

Source - New breed revenue

Guest posts are often considered a white hat strategy for building links. It is the process of building links from authoritative websites related to your niche or industry. You can approach website owners using email outreach to provide high-quality content and link it back to your website to get organic traffic and generate a decent number of backlinks.

2. Podcasts

Source - Search Engine journal

Do you know that search engines can find your website through podcasts? Podcasts are beneficial for your business -

  • Creates awareness about your brand
  • This is a great strategy to help you build backlinks.

When you speak on a particular topic as a podcast, some websites will publish your podcasts on their website and link it back to your home page, which in turn helps build links.

3. Infographic

Source -

Infographics are the best way to build links as it adds high value to your article/blog, and if someone finds it as a valuable resource, they will link it back to your website and earn quality links.

4. Q/A sites

Focusing on solving your community's problems on Q/A sites such as Reddit and quora can serve as a goldmine for your business.

As you already know, these sites hold a large amount of traffic, and the quality of traffic is relatively high. You can add your website link on Q/A sites to acquire high-quality backlinks.

5. Conferences

If you are speaking at various conferences, then people will think that you are a thought leader in your niche or industry, which in turn helps you to get high-quality followers. Sometimes speaking at offline conferences by a brand is an excellent way to capture traffic.

For example - The vice president of Invision spoke at the Oreilly design conference and got quality backlinks back to their homepage.

What are some of the best link-building tools for your business in 2023?

Here are 5 best link-building tools that can help your business to acquire more backlinks in 2023-


Source - backlinko

This platform refreshes after every 15 minutes. Ahrefs allows you to monitor large volumes of links, or even if you are looking to fix broken links, it can help you do that. In a nutshell, Ahrefs is a popular link-building tool that can monitor your google rankings and analyze competitor keywords.

2. Moz

Source - Backlinko

Moz is another amazing link-building tool that can help you research competitor links, observe content performance, monitor competitor keywords, and create a keyword list. This tool offers you a 30-day free trial.


Source - Influencer marketing hub

This tool provides you with valuable insights regarding building links. It will allow you to see the website traffic according to the geographic region. It has a powerful backlink tool that provides you with backlink analytics, backlink audit, and link-building tools.

4. HARO ( Helper Report out )

Source - Haro

It is a great way to acquire credible backlinks. Basically, it is an online platform that allows you to find authoritative websites that increases the likelihood of backlinks. This platform is great as it connects journalists and experts by fostering better relationships.

5. Buzzsumo

Source - backlinko

This is a great tool that often comes in handy. It allows you to research top-performing content on the internet. This tool will help you to analyze the overall link-building strategy. It provides you with a free trial for 30 days.

Ahrefs says, 'There are 3 link-building strategies to get backlinks.'

Create them

You can manually add links on one domain back to yours. This can be done by adding website directories, leaving comments on blog posts or adding URLs on social media

2. Buy them

Here you pay webmasters or authors for a backlink in return for a link page back to your site. This is especially against google webmaster guidelines.

3. Earn backlinks

You email other website owners and editors and ask them to link back to you. If any journalist or publication references you in an article, they link to your website or social media. This method helps you earn backlinks organically.

Wrapping up

If you are concerned about obtaining high-quality backlinks, this guide will assist you in achieving your business objectives without spending a dime.

Did You Find This Information Useful?

Your email address will not be published.
Required fields are marked *